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Do journalists matter

Media strategy: Do journalists matter?

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Do journalists matter in this age of social media? President…
Don’t just answer the question

Media Training Basics: Don’t just answer the question

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Imagine this ridiculous scene: You go to a doctor with some slightly…
Trump banned unfriendly news organisations

Trump Banned Unfriendly News Organisations: Why You Should Not

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Trump banned unfriendly news organisations from a White House…
How to survive a TV debate, Michael Gove

Media training basics: don’t shoot the messenger

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Media training basics include understanding that interviews with…
Key Messages are magic

Key Messages are magic: you almost certainly need some

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Key messages are something that when I was a journalist I would…
Trade Association Business People

Trade Associations: Breaking Bland

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Trade Associations have a structural problem when it comes to…
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…
Why do executives need media training? Kevin Roberts

Why do executives need media training?

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Why do executives need media training? Because they need to be…
Andrea Leadsom you need media training

Andrea Leadsom: you need media training

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Andrea Leadsom is a classic example of a smart, sensible, ambitious…
How to survive a TV debate, Michael Gove

How to survive a TV debate 2: Gove the fearless

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Students of how to survive a TV debate would learn rather different…