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Not answering the question is not the way to do it
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Not answering the question in a media interview is never a good…

How to survive a TV debate 1: Cameron the smooth
Those wanting to study how to survive a TV debate could do a…

Cameron’s Crisis Communication Lesson
Many a good crisis communication lesson is never shared, or the…


Cameron’s PR ‘blunder’ – no third term
UK Prime Minister David Cameron’s comments, that if re-elected…

An irresistible metaphor
Media Coach trainers spend a great deal of time trying to persuade…

UK floods: Cameron’s press conference was straight out of the crisis communications handbook
David Cameron gave a textbook crisis management press conference…