Posts

weaponising history feature

Stories Leaders Tell

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Three things came together in my head this Monday morning: …

The most powerful element of any message….

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When my parents married they were dirt poor.  My father had…
boomerang phrases,

Boomerang Phrases and the Art of Influence

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There it is again, leading the news. I have lost count of the…
emotion

A Catch in the Throat

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Watching Kamala Harris’ victory speech from my settee on the…
stay alert feature

Stay Alert – A Perfectly Good Message

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'Stay Alert, Control the Virus, Save Lives' is the UK government’s…
using pictures

Using pictures to make your ideas memorable

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Using pictures will help make your message memorable. This is…
misspeak

Another Misspeak: Strachan Reminds us that Stream of Consciousness is Dangerous in a Media Interview

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Another misspeak this week has landed a respected former football…
Is your message boring image

Is your Message Boring but Important? Important but Complicated?

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Is your message boring or overly technical? What can you do to…
Metaphors

Metaphors for Persuasion

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Metaphors are one of those things: the more you learn about them…
Blue passport

The blue passport and the power of the tangible

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The blue passport has been called an icon of British Identity.…