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feature communicating strategically
Lindsay Williams

What I wish I had known 30 years ago …

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I have been asked to share with a group of young people, future leaders, a few tricks and tips for what I think of as ‘effective professional communication’.

communicating strategically

Nine Top Tips for Communicating Strategically

I think the following rules cover anything from job interviews to fundraising pitches, conversations with teachers or negotiations for an internship. Pulling it all together has made me think – I wish someone had told me this stuff 30 years ago!

Let me know if you think I have missed anything.

Before you Start

  1. There are no rules and there is no perfect. It’s about being the best version of you; or as the Berocca copywriters put it, ‘you, but on a really good day’. (I have to thank my fellow trainer Eric Dixon for this little nugget.)
  2. Have a plan. Know what you want to achieve. 5 minutes thinking about what would be a great outcome from any conversation, what would be a good outcome and what would be a bad outcome, will help you focus. Trust yourself on this. Anything you think is fine.
  3. Also, ask yourself what you know about the other person or the audience. What matters to them? What are their priorities? Do they have problems you can solve or priorities you share? A back of envelope audit about your target can shape your messaging. It can also help with rapport (see point 9)
  4. Having worked out your goal, think about how you want the other side – be it one person or many – to feel, to think and what you want them to do, as a result of the conversation or presentation. Again clarity of thought here will serve you well.

    Plan the words – or some of them

  5. Having worked through points one to four above, you can work out what you want to say and how best to say it. There are no rules, but clearly articulated ideas will help everyone. For example, if fundraising: ‘we know how to help, we just need the funds’ or if in a job interview: ‘if you gave me this job, I could transform your social media’.
  6. Having identified a few key assertions or toplines – find ways to ‘prove it’. In the example above you are looking for either facts, numbers or anecdotes that will ‘prove’ you can transform your potential employers social media. A fact might be: correct use of tags on Twitter typically increases ‘shares’ by 30%. An anecdote might be ‘I helped a shoe shop in my high street double the number of customers simply by using social media to talk about footwear trends in Gosport.’
  7. And that brings us to stories. Tell more stories. Learn to tell stories. Try them out on friends and family. Stories, anecdotes and examples will influence people much more than real hard evidence. They will also make you a better leader, help you sound more authentic and above all make you more memorable.

    And then …

  8. Once you have considered the substance of any message, rehearse it aloud. This may make you feel silly, but it will really help.
  9. Finally; study rapport*. Learn ways to make a connection with people you don’t already know. Rapport is key to so many conversations and while it is no silver bullet, building rapport will never be a bad thing.

The Media Coach provides bespoke training in Effective Communication in many different ways. Media Training, Presentation Training, Personal Effectiveness Training and Video Skills for Business. Please email enquiries@themediacoach.co.uk or call us  +44 (0)20 7099 2212 if you want to discuss your needs.

*As I have said before, if you don’t know what is meant by rapport (and can cope with more than an hour of full-on Tony Robbins) this OTT video will give you more than you ever need to know.


Image: https://commons.wikimedia.org/wiki/File:Two_young_people_demonstrating_a_lively_conversation.jpg

create rapport over Zoom feature
Lindsay Williams

The Problem of Rapport and Zoom: My Seven Top Tips

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How do you create rapport over Zoom?  I hear this question from all sorts of people, most days.  Some are genuinely asking, and some are already resigned to it just not being possible.

Rapport Online is Entirely Possible

Well, it is something I have spent a lot of time thinking about and also done a fair bit of reading around. And of course, I try to do it every day – I am typically running two or three training sessions a day on Zoom, Microsoft Teams or WebEx. I believe the technology of Video Calls is amazing and actually, it is entirely possible to create rapport in these meetings.

create rapport over Zoom

Here are my seven top tips:

  1. Work harder at it. Sorry but that is just the truth. Connecting with people – when we need to – is something we took for granted in the room. It is harder online and requires more thought and more effort.
  2. What works in the room can probably be made to work online. The chit-chat that happens in the few moments while you are waiting for the formal proceedings to start is valuable time to connect with people. If they are English, moaning about the weather is the traditional way to do it, but there are plenty of other shared inconveniences in the ‘new normal’ to pick out something we are all adjusting to. Chip Massey – quoted in Inc. – talks about Forensic Chit Chat. He uses open-ended questions (so you can avoid yes and no answers). He suggests talking about hobbies or celebrities, I prefer some latest news story or WFH experiences but I don’t find I need to be formulaic about it.

    Get the Eye-line Right

  3. Try to keep the eye-line right as much as possible. Looking at someone while talking to them is psychologically important. It is harder online but you know where the camera is on your laptop or computer – or perhaps you have a standalone camera. Try to look straight at it for at least some of the time. If your system allows, move the little thumbnails of other people to just below the camera: this makes it much easier to look in roughly the right place.
  4. If you have a friend online, indulge in a bit of banter or teasing. Clearly, we want to keep it appropriate, but I like to insult my fellow trainer, Eric Dixon, at least once per session because it lets the rest of the meeting know that there is an informal, jovial atmosphere. Often the clients follow suit and we end up having a really good laugh – whilst of course getting the work done.
  5. Verbal mirroring is something most people do in business and it should be used, just the same, in online conversations if you want rapport. You want to deliberately describe experiences or issues using the words your online colleagues are using. This is not hidden, we often say ‘as you describe it; ….’ or ‘as you rightly say ….’. Again, Massey gives it a formula, this one he calls ‘Three Magic Words’. He repeats back the most important three words a person has said–or just the last three words of their last sentence–to show them he understands and finds value in what they’re saying.

    Show You Care How Others are Feeling

  6. If you see another person react to what you are saying – positively or negatively – pick it up and check it out. I like to use phrases such as ‘I can see that chimes with you …’ or ‘I am sensing or guessing that is not your experience’. Chris Voss in his book Never Split the Difference has a whole chapter on the benefits of labelling someone else’s emotions. Fortunately, few of us are in life and death hostage situations (where he learnt his trade) but it is really helpful to demonstrate you understand how someone is feeling if you are working to influence them.
  7. Finally, I believe ‘faking it’ can help. TV presenters communicate huge warmth and fellow feeling in what is actually only one-way communication. They are acting but it is a great skill.  We all know people who are almost saying ‘feel the warmth of my personality’. It can go too far but if you are not getting rapport online you might want to up your game a bit.

If you are someone who is not quite sure what is meant by rapport and you have the stomach for an hour-and-a-half of full-on Anthony Robbins – here is a YouTube video that will tell you everything you need to know and more. It is certainly not to everyone’s taste but you will have no doubt what rapport means by the end.

If you want help Presenting or Pitching via Zoom or similar we can deliver bespoke two-hour online courses that will give you plenty to think about. As ever just give us an email at enquiries@themediacoach.co.uk or call: +44 (0)20 7099 2212.

 

 

 

 

perfect pitching
Eric Dixon

Perfect Pitching: My 7 Top Tips

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Perfect pitching requires bringing together a lot of elements. It is more than just a presentation – but is never just about the hard sell. We coach people and teams to give great pitches and there are a few things we always look out for.

1. Perfect Pitching Starts with Questions

To do a great pitch you have to squarely meet all the needs and desires of the buyer. What exactly do they need? What are their concerns or reservations? What do they want to hear? You will never do a good job if you just roll out the last pitch you did with a few updates. Carry out a thorough analysis of the potential client first and ask questions of them in whatever way you can.

2. Introductions

Keep introductions short and sweet. They can quickly become boring, especially if you have a team of people on the pitch. If you provide written biographies in the handout you can just cherry pick a few key points. If you can make the introduction interesting and fun that is absolutely worth doing – but don’t labour it.

3. The Creds

It is always important to have a short section in a pitch that explains your credentials. However, this is another area that can quickly become very dull. Consider leaving the credentials to the end of the pitch – after you have explained what you can do for this particular client. If you fear they won’t listen until they’ve seen the creds, try again to do it succinctly. Just because it is succinct doesn’t mean you can’t use the odd interesting, unusual or, if appropriate, gossipy bit of information about one of two of your previous projects. You are looking to pique interest. If it prompts a follow-up question, you are doing well.

4. Keep the Slides Clean

Too much information on the slide is a classic problem. We see it all the time. The font gets smaller and the client is faced with prose rather than summary. Clients often say: ‘we have to do it like this because we print out the slides as the handout’. Such an approach will ensure your pitch or presentation is suboptimal. If you put the detail in presenter’s notes, you can print out a version that includes the slide and the presenter notes together. That way, the client is left with all the information but hopefully, during the pitch, they are concentrating on you and not the small print.

5. Don’t Read the Slides

This is related to the point above but is so important it is worth underlining. If you include a lot of text on the slide you will be faced with the dilemma: do I read out the slide or assume they will read it while I am talking. Neither option is good and definitely sitting watching someone read their slides is never going to make a client love you. Instead, think of your pitch as a performance (not a read through) and remember you are required to entertain.

perfect pitching

It’s all about connection

6. Rapport is King

People buy people – or teams. Selling often – even usually – hinges on personal relationships. Whilst you will have important information to deliver, the whole point of inviting people to pitch is so that the buyer can make a personal assessment of the team. Although the presentation is the vehicle, the key focus should be to create rapport or opportunities for rapport. Lindsay Williams (MD of The Media Coach) has urged me to read Chris Voss ‘Never Split the Difference’. She points out that Voss urges negotiators to watch the reactions of the other team. If someone reacts facially or physically to a piece of information find a way to check what the reaction means. Questions should be open – don’t assume you have read it right. But asking ‘have you come across that before?’ or even ‘I am thinking you perhaps disagree with that?’ allows the buyer to connect with you and is likely to give you useful information.

7. Hold Back the Last Slide

In business life, there is nearly always a Q & A after a pitch. That is a good thing and is often when some real work is done. However, it presents a danger. If you have been discussing some relatively minor and perhaps sticky point for a few minutes and then come to the end of your allotted time, the buyers are left with that subject in their minds. I suggest you take a few seconds to say ‘ well we have come to the end of our time but can I just leave you with our key points…’ and put up the last slide, a short succinct summary of what you are offering. That way you leave your message in their minds.

The Media Coach team can help you and your team with their pitch whether that is online or face to face. If you think your pitch performance is not yet perfect, why not give us a call? +44 (0)20 7099 2212 or drop us an email enquiries@themediacoach.co.uk.

Featured Image Credit, Claudio Schwarz via Unsplash (Licensed under a CC0 1.0 licence)

neuropsychology feature
Lindsay Williams

Persuasion and a little neuropsychology

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Neuropsychology – the science of how the brain works – is experiencing a huge growth spurt. We are now really learning how we make decisions, why we make decisions and why habits and behaviour change is hard but can be hacked.

I mentioned in my newsletter a book I was reading written by a digital marketeer, Constantin Singureanu; by the way, he picked up an award (for a business he is working with) at the UK Business Awards. I was a judge in his category, which is how I came across him. (He is the one in the middle).

neuropsychology

In his book, Digital Marketing Made Simple, Singureanu summarises a lot of disparate research about how people make buying decisions online. But so much of what he writes about is equally as relevant for message building, media interviews and presentations.

So here is my summary of the neuropsychology outlined in Digital Marketing Made Simple – and how I see it’s relevance to my work as a media and presentation trainer.

  • Psychologists refer to the human bias towards noticing and remembering the unusual as the Von Restorff effect. This is interpreted by marketing guru Seth Godin as ‘Boring always leads to failure. Boring is the riskiest strategy’. This is true in marketing but also of messaging. I believe if you are trying to get cut-through for an idea – in a media interview or a presentation -boring is never going to work.
  • First impressions matter. Here Singureanu refers to a Harvard experiment where students were presented with a two-second silent clip of a teacher they had never seen before and were asked to rate his effectiveness. The ratings were compared with the ratings of students who actually studied with the teacher for one term. The findings: the two sets of scores were identical. The belief is that we all make judgements about people and things within a split second and then we filter out information that contradicts the opinion we then hold. Common sense suggests there must be some other factors that will be taken into account over the long term, but it is a stunning reminder that in an interview or presentation we have got to give a great impression right from the start. In messaging it means you must capture the essence of an argument with an interesting phrase right from the start. And of course, the performance also matters here. How you look or sound.
  • Last impressions also count … if there wasn’t a strong first impression then the last impression will be influential. So a good hotel visit with a bad check out experience may well mean the customer does not return. For presentations and interviews, this means – end with a bang.

neuropsychology

  • Availability bias is another really stunning bit of neuropsychology. Simply put, people make up their mind about something based on the most readily available information, rather than the more logical approach of reviewing all the evidence. For example, after a plane crash, the number of people travelling by plane will dip even though statistics show that more people die in car accidents than plane crashes. It sounds obvious put like that but big budgets and important business decisions are influenced by what’s making the news, what people see online and read on their way home. What their husband or daughter is saying. What this means for anyone in the business of persuasion is that you have to get out there and repeatedly.
  • Social proof is hugely influential. If you are selling online this is all about reviews. But if you apply this to messaging I would interpret as meaning ‘mention what others say about you’. Of course, this is not as strong as others saying it themselves but it is often quite easy to build ‘third party endorsement’ into your messaging. E.g. ‘I spoke to one CEO last week who said this had been the best fifteen hundred quid he had ever spent.’ If you think that seems lame ask yourself why canned laughter still works.

neuropsychology

The next chapter of Singureanu’s book is all about the importance of feelings. Spin doctors and marketeers deliberately provoke feelings – whether that is fear (fear of Brexit, fear of immigration) or warm fuzzy feelings. So many inexperienced public speakers shy away from either sharing their own feelings or deliberately provoking feelings in their audience. How daft is that!

So to summarise: make your messages interesting, start with a bang, finish with a bang, keep repeating and don’t forget to mention what others think. And finally, decision making is all about feelings and emotions. You are unlikely to influence another person without evoking some feeling in them.

Boris
Lindsay Williams

Boris at his best

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Boris Johnson is a Prime Minister under huge pressure, yet he delivered a witty, clever and rousing speech to the Conservative Party Conference on Wednesday. As I said last week, there are benefits to talking to your own party: you have a supportive audience and you can speak for as long as you like. Nevertheless, it is a showpiece that will be remembered. Particularly if it is your first as leader.

I am going to add my usual disclaimer. I am not commenting in this blog about politics; I am commenting on the science and the art of communicating in public. Whatever you think about Boris Johnson as a Prime Minister, as a Brexiter or as someone who is accused of having a tenuous relationship with the truth, the man can deliver a speech.

The full speech is available here but if you want to see a few highlights The Guardian has helpfully provided a short version:

What can we learn from Boris’s barnstorming?

So, what are the lessons? Here is my list.

  • Be entertaining. The political situation could not be more serious – some might say chaotic, but Johnson chooses to be upbeat, not downbeat, as well as funny.
  • Be relevant to your audience. The whole speech is peppered with political ‘in’ jokes which makes everyone feel part of the same tribe. Building that feeling of ‘our tribe – your tribe’ is a well known ‘trick’ of public speaking. I wrote about this in a blog entitled ‘PR and the role of the enemy.’
  • Use your voice in different ways for different parts of the speech. If you want to emphasise something, say it slowly and punch the words as in ‘’voted out of the jungle by now” (12 seconds into the edited version). The next sentence “At least we would have had the consolation of watching the Speaker being forced to eat a kangaroo testicle” is delivered fast and relatively downbeat, almost as a throw-away. That made it funnier than if it had been over-egged.  At 2’ 19” of the edit, we get a very heavily emphasised punch line to the long joke about Scottish fish. This light and shade, sometimes fast – sometimes slow, sometimes loud – sometimes quieter, makes the speech much more interesting to listen to.
  • Use the pause – I wrote about this at great length last week so it doesn’t need repeating.
  • At 2’ 27” we have the clever use of two examples. Those who have worked with me know that I am apt to bang on about the benefits of finding tangible stories, anecdotes and examples. Johnson was making the point that Britain has some very successful exports to countries outside the EU: He mentions an Isle of Wight shipbuilder who is exporting catamarans to Mexico and others who are exporting Jason Donovan CDs to North Korea. He could have talked about banking, insurance or Fintech but he chose something that people could picture. The takeaway – find examples that are tangible.
  • By adding the joke line “we recently briefly exported Nigel Farage to America but he seems to have come back” he delivered a third (mock) example. This allowed him the benefit of using a ‘power of three’. Lists are almost always best as threes. Again, it is a trick or device of public speaking known as a tricolon: the rhythm of it is attractive to the ear. There is nothing original about it, whole books have been written about ‘the power of three’. But here it is used with great effect.
  • Alliteration is always fun. 1’ 12” on the edit: “Can you think of a Communist Cosmonaut we Can Coach into the Cockpit?” It is difficult to think how one could get more hard Cs into a sentence. Someone had fun writing that.
  • Use colloquial language. At three minutes (3′ 00″) into the edit, we get: “I remember a time when people said solar power would never work in the cloudy UK and that wind turbines wouldn’t pull the skin off a rice pudding…” It was a serious point but made in a highly colloquial way.
  • Make fun of yourself. He said, “I paint bad pictures of buses”. I also think when he said “look it up” after making an obscure reference to the Soviet leader Konstantin Chernenko, he was acknowledging that he sometimes makes very obscure references.
  • End with a call to action. “Let’s get Brexit done, and bring this country back together.”

One thing that I think is not so good, Johnson is reading from a script rather than using autocue, which means he breaks the eye-line with the audience for quite a lot of the speech. This seems unnecessary in this day and age. Should you want to read his script you can find it here. As mentioned in a previous blog, good speeches do not need to have brilliant grammar and proper sentences and looking at it typed out you can see this is more a list of connected thoughts.

Finally, I feel compelled to add some balance and point out that over at the Politics Home website, some at least think the speech was not at all impressive. 

But for me (and apologies to all those that can’t get past Boris the buffoon who is ruining the country) I think it was an excellent speech whatever one’s politics.

 

authoritative feature
Lindsay Williams

7 tips for appearing more authoritative as a woman

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About half the women we train struggle to sound as authoritative as they would like –  when presenting or being interviewed by a journalist, or on camera. It is often something that is relatively easily improved, if not fixed.

Here are my top tips for appearing more authoritative

 

authoritative

1. Prepare mentally
One of the very obvious patterns we see as trainers is that people find public speaking or being interviewed so uncomfortable, they really don’t want to think about it until they absolutely have to. If this is the case, my first suggestion (of course) would be to find someone to pay for training with The Media Coach. We really can help. Failing that, be aware that, like an exam or a job interview you cannot give it your best shot without thinking about it. By preparing mentally I mean articulate, to yourself, how you want to come across. I know this sounds self-obsessed, but it really works. Identify the version of you that you want your audience to see. ‘Confident’ is not necessarily the most useful adjective here – I prefer words like warm or kind, definite or flexible, trustworthy, knowledgeable, in control, etc. It would be really useful to remember a time when you felt all those things on your list and as NLP practitioners would say ‘hear what you heard, see what you saw, feel what you felt’. In other words, tell your subconscious as clearly as possible – ‘that’s it’! That is the person I want to be when I stand up. If you can’t find a version of yourself, find a role model. Practise thinking yourself into this ‘mood’ or ‘mind-set’.

2. Body language
You want your body language to communicate the image of you that you have identified in step one. This usually means shoulders back, chin parallel to the floor (not tipped up or down) and then consciously relax a little. Breathe. Shake your shoulders out without losing the frame. Again, stepping into a controversial area one easy thing to try is the power-pose. Some believe that simply standing for a minute or two in a powerful pose – hands on hips, legs apart – can trick your brain into feeling more powerful. Others think this is bunkum. But it costs nothing except a couple of minutes to try. And, at the very least, those two minutes might give you time to remind yourself of the sort of person you want to project. One word of warning please do this in private or in a safe environment.  Power-posing in public is guaranteed to lead to ridicule as it did for Sajid Javid last year.

3. Pause
I know I have said this many times before, including in a recent blog post. But I cannot leave it out. Authoritative, confident people do things in their own time and are not overly influenced by the excitement or energy of others. You can control a room with silence. But baby steps first, take a breath, pause, gather your thoughts and you will sound more authoritative.

authoritative

4. Slow down
Obviously, closely related to the pause but not the same. Many people and in particular women speak too fast (myself included). What stems initially from insecurity, fear of boring others or a desire not be bored yourself, becomes a bad habit that is difficult to shake. The ideal is to be able to consciously vary the pace you speak, slowing down when you need the thinking time, or you are trying to land a point but speeding up when it is unimportant detail. But the first step is to get control of the speed. I spend quite a lot of my coaching time finding ways to help people to speak more slowly.

5. People pleasing
Not exclusively a female trait but seen more often in young women than in other groups. It can take various forms but often involves too much smiling or an unconscious verbal agreement with the other person talking: as in ‘yes/sure/absolutely’ etc. When coaching some people, I will often try asking them to act really irritated, grumpy or annoyed. When they do, and we record and playback, what we get is a million miles from grumpy, but it just sounds a bit more definite and authoritative. It is difficult to gauge this for yourself without the help of either an audio or video recording.

6. Lower voice
Margaret Thatcher famously had coaching to lower her voice – you can judge for yourself from this video if you think it was an improvement. Personally, there are a lot of other things I would change (for example she is too slow) but it does show what can be done.

7. Self-talk
One of the most useful bits of self-help advice I ever had was ‘be careful what you say when you talk to yourself’. Negative self-chatter is stressful and life-sapping. Having high standards, being critical of yourself is one thing, but constant self-sabotage is very common and hugely damaging. I once made a terrible mistake in a public speaking competition – as MC I forgot to introduce the person who was to give the vote of thanks. I was, at the time, absolutely mortified. However, I had a great boyfriend who said: let’s be clear you got up and had a go when most people wouldn’t. You can hold your head up high. Speak kindly and encouragingly when you talk to yourself.

The benefits

My own view is that putting a bit of effort into conquering a fear of public speaking and moulding your communication style can pay huge dividends in life. I often hear from former clients and I remember one young woman terrified of public speaking who made huge progress on one of our courses. Two years later she wrote to thank me and tell me she had become an ‘ambassador’ for one policy initiative in the UN, had completely changed her job and her life and now routinely did large policy presentations. The word empowering is overused but being able to speak confidently in public is genuinely empowering.

party conference speeches
Lindsay Williams

Party conference speeches and the power of the pause

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Party conference speeches from the party leaders are the big set pieces of the annual event. In many ways, nothing can be more important and stressful to the leaders but in other ways, it is a blank sheet of paper. They can say what they want, as long as they want, at the pace they want. In general, the audience in the room is supportive even if the wider audience is more judgemental.

As I write I have just finished watching John McDonnell address his party conference. Whatever your politics he is, nowadays, one of the great political communicators. We look for warmth, authority and animation in any speaker and he has it all. His delivery is well-paced, and he comes across as generous to others, a man of the people and inspiring. He is also good at media interviews. (Please remember I am commenting on style not politics.)

As ever with professional speakers who have a supportive audience, he makes the pauses count. And there are a lot of long pauses, not all of them dictated by applause.

[Last year, I blogged about another example of a conference speech which made very extensive use of the pause. This was the Conservative Attorney General, Geoffrey Cox.  Whether you love or hate the Churchillian style, he certainly made his mark at the 2018 Conservative Party conference.]

Learning to pause is one of the key tricks to being an effective speaker. Most inexperienced presenters speak too fast and never pause.

We want the audience to hear every word and to have time to digest the whole sentence. Pauses play their part in making an argument digestible, but they are so much more than this. It takes confidence, guts even, but it is worth taking ‘the pause’ seriously. The dramatic effect can lift what you say from prosaic to inspiring.

Here is a short ‘how to’ video by an old-fashioned guy who never-the-less really knows what he is talking about. It is called the Power of the Pause.

There are so many relatively easy tricks to public speaking and yet the standard of professional presentations we are all exposed to continues to be woeful. If you want to upgrade your presentations, spend a few hours with one of The Media Coach crew and just see what we can do for you. Call us on +44 (0)20 7099 2212 to book yourself in.

Informality - Johnson
Lindsay Williams

The rise and rise of informality

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Informality is taking over the world or at least that is my perception. If I Google this I find very few articles which makes me a little nervous about my own judgement but I have been mulling this for several months. Boris Johnson, Donald Trump, Nigel Farage and other successful political figures (love them or hate them), connect with their audience in part because they are seen as ‘one of us’.

Speakers connect to audiences by appearing to be
‘one of us’

All speakers want to connect with their audience and there are many ways to do this. But increasingly younger generations – and voters – are disrespectful of anyone who seems to set themselves apart. And they connect with people who are informal.

What do I mean by informal? Well here is a very short clip from Boris Johnson this week (3rd September). He is standing on the steps of Number 10 and looking fairly prime ministerial. But in this 40 seconds we get the phrases – ‘pointless delay’, ‘no if’s, no but’s and ‘we will not accept any attempt to…scrub that referendum’. Shortly before this clip starts he also said ‘I promised we would not hang about’.

In this case, it is the words that are informal but in other cases, it is the style of delivery.

It’s not just the words that can be informal

In this recent clip, we have a ‘fireside chat’ with our PM in the middle of a party!


Despite the fact that Boris occasionally includes obtuse references to the Classics (as mentioned in this blog) – he doesn’t behave as Theresa May, Gordon Brown, David Cameron or other Prime Ministers have done. And I think there are lessons to be learnt from this.

What is the place for informality business leadership?

In both presentation and media training, I am often urging people to be less formal. Some are formal in their choice of language – many of you will have heard me urge people to ‘come down the language ladder’. By this I mean use everyday language, not business language. But there is good reason to do more than strip out the jargon.

Part of the current distrust and disrespect of power translates into distrust of people who sound like they have power. So my advice to clients is to err on the side of informality. Generally to be a little more informal than they think they should be. That’s if you want to connect to your audience, and if you want to lead your audience. The younger the audience the more informal the approach we recommend.

But a quick warning: this is not the same thing as trying to be hip! Authenticity is important and suddenly quoting a rapper (unless you are a genuine fan) or sporting a T-shirt with an anarchic saying, is not likely to win many plaudits.

If you would like help planning for a media interview or a presentation call us to discuss what we can offer, tel: +44 (0)20 7099 2212.

metaphors
Lindsay Williams

A Minute With The Media Coach: Metaphors

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As we continue our summer specials, instead of bringing you our usual blog this week we bring you number five in our series ‘A Minute With The Media Coach’.  This week fellow trainer, Eric Dixon and I discuss the benefit of finding a good metaphor when talking to the media.

presentation training
Lindsay Williams

A Minute With The Media Coach: Presentation Training

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We are continuing our summer holiday mode and instead of our usual blog offer a short video, number three in our series ‘A Minute With The Media Coach’. This week fellow trainer, Eric Dixon and I discuss some of the common mistakes we see during presentation training sessions and how to avoid them.