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Managing Questions, Managing News
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Aggressive questioning rarely comes more dramatically than was…
The Many Types of Media Interviews, and How Training Helps
The curse of knowledge means that while every press officer understands…
Prime Minister as Chat Show Host: The Sunak Musk interview
I watched this interview with a huge sense of cynicism. I almost…
Lunch with Lagarde: the Art of the Profile Interview
I love a profile interview and this week's Lunch with the FT…
Merope Mills: A Brilliant Interviewee with a Terrible Story
A moving account of the death of a 13-year-old in an NHS hospital…
Have you Spotted the New Press Conference Playbook?
Playing with one of the generative AI apps last week I put in:…
First Media Interview for a While? Our Basic Checklist
‘I have been media trained but it was a long time ago. The…
Isabel Oakeshott, a Divisive but Impressive Interviewee
The publication in The Telegraph last week, of a series of stories…
Why Journalists ask Personal Questions
Top of the list of questions that throw people in media interviews…