Posts

managing questions managing news feature

Managing Questions, Managing News

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Aggressive questioning rarely comes more dramatically than was…
Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

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The curse of knowledge means that while every press officer understands…
Chat Show Host Feature

Prime Minister as Chat Show Host: The Sunak Musk interview

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I watched this interview with a huge sense of cynicism. I almost…
Christine Lagarde Feature

Lunch with Lagarde: the Art of the Profile Interview

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I love a profile interview and this week's Lunch with the FT…
Merope Mills

Merope Mills: A Brilliant Interviewee with a Terrible Story

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A moving account of the death of a 13-year-old in an NHS hospital…
New Press Conference Playbook?

Have you Spotted the New Press Conference Playbook?

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Playing with one of the generative AI apps last week I put in:…
Media Interview feature

First Media Interview for a While? Our Basic Checklist

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‘I have been media trained but it was a long time ago. The…
doorstepping

Doorstepping and How Not To Do It

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Dealing with ‘doorstepping’ is difficult. But giving a…
Isabel Oakeshott Feature

Isabel Oakeshott, a Divisive but Impressive Interviewee

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The publication in The Telegraph last week, of a series of stories…
Personal Questions feature

Why Journalists ask Personal Questions

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Top of the list of questions that throw people in media interviews…