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Learn to be Quotable and You Will Control the Headlines
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As a media trainer, I am constantly urging people to be a little…
Do you know how to build rapport?
Rapport is that easy-going relationship which good speakers have…
Speaking human is a must-have skill
“We need people who speak human”.
So said a Labour Party…
Boomerang Phrases and the Art of Influence
There it is again, leading the news. I have lost count of the…
Naming – A Misunderstood Art
Naming is very important. Name a trend, you own the trend. Name…
Journalists are not clients or customers – handle with care
Journalists are not clients or customers and this seems to confuse…
Beast from the East – Wrestling with the Comms
The Beast from the East gave Britain a whole host of challenges…
Crisis management: that’s the way to do it!
In my last blog for The Media Coach, I wrote about the importance…
Media interviews: is fear of failure leading to missed opportunities?
Media interviews still evoke horror in many people because the…
5 reasons why LinkedIn is a ‘must’ for PR people
We at The Media Coach love LinkedIn. As a social media specialist,…