Mick Lynch

Why Mick Lynch is Right to be Wary of Pre-recorded Interviews

I heard a great interview this week with Mick Lynch of the RMT.…
Prince Andrew feature

Takeaways from Netflix Scoop: The Prince Andrew Interview

Newsnight’s Prince Andrew interview made headlines around the…

Kate Shows How to Read Autocue

Catherine Princess of Wales made a very modern statement last…
Get More From Your Spokespeople feature

Five Ways to Get More From Your Spokespeople

As someone who until recently worked as Head of Media, I know…
Think Twice Before you Declare a Crisis Feature

Think Twice Before you Declare a Crisis

Last Wednesday, Prime Minister Rishi Sunak held a shock press…
managing questions managing news feature

Managing Questions, Managing News

Aggressive questioning rarely comes more dramatically than was…
Making messages meaningful feature

Making messages meaningful – the art of getting quoted

One of the core principles at The Media Coach is for media interviewees…
Post office feature

Second class delivery: Mr Brand vs the former Post Office Minister

It’s easy to feel deep, genuine anger at the revelations of…
Hostage to Fortune Feature

Avoid a Hostage to Fortune Unless You Have Really Thought About It

It is a simple but hard-to-follow rule for many leaders: avoid…
Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

The curse of knowledge means that while every press officer understands…