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Catherine Cross is a trainer with extensive international and multi-national experience. She hosts our Media Training, Presentation Training and Pitching Via Zoom courses. She has been a professional communications consultant since 1998 following a decade of experience as a BBC Journalist. Catherine has particular expertise in Crisis Media Training, having run global programmes for several large multi-nationals whilst working as Director and Lead Counsel at Hill and Knowlton Strategies. Before this, she worked for Weber Shandwick and also ran her own training business.
Catherine has trained clients in virtually every sector and at every level of employee, from the CEO downwards. She has expertise in the following sectors: Energy (oil and gas, mining, renewables), Chemical / Pharmaceutical, Hospitality / Services, Food and Drink, Retail and Leisure, Education, Healthcare, Technology, Telecoms and Sport. She has helped numerous companies plan and prepare for potential crisis issues, as well as handling real-life crisis situations such as redundancies, mergers and acquisitions and factory closures. She has also advised companies for positive campaigns and raising their media profile.
Excellent training, really informative and lots of tips and advice we can put in place straight away.
Very useful reminder of what to say and what not to say on camera. Fun and yet informative day.
Really, really helpful session. Catherine put me at ease straight away and I felt more confident almost instantly. I will use everything we’ve learnt moving forward as it made delivering presentations so much simpler
A very information packed four hours which whizzed by! I certainly feel like I learnt a lot and am much better prepared for future presentations. Catherine was brilliant training, providing a comfortable atmosphere for me to make mistakes and practice.
Interview practice is invaluable – takes us out of our comfort zone but absolutely well worth doing.
Was really nervous in the beginning of the Media Training, especially for the interviews, but Catherine was very gentle and improved my confidence.