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Crisis Media Training is now a routine part of corporate life. We work with your senior company spokesperson to craft appropriate responses to realistic crisis scenarios written in close collaboration with your business. Each Crisis Communication Training Course is bespoke and will focus on constructing scenarios to challenge senior executives. We can add the media element to larger crisis management or business recovery exercise. In a crisis situation, calm and effective communication skills are imperative. Our bespoke Crisis Media Training will give you the confidence to handle any unfortunate situation in a professional and considered way. We provide Crisis Media Training to international clients, our key hubs are in the UK, London, Italy and Spain. Crisis Media Training via Zoom is available which is ideal when you require prompt training especially when a crisis has taken you by surprise.
The core content for this course typically includes writing appropriate media statements. It covers delivering a statement to a camera with Q&As and how to cope with aggressive ‘ambush’ interviews. The training deals with early-stage informational interviews and handling media questions when facts are limited. Conveying sincere apologies and condolences is part of the Crisis Media Training Course.
All Crisis Media Training workshops are bespoke and considerable work goes into crafting the scenarios so that they realistically challenge Senior Executives.
Lindsay Williams, The Media Coach MD
The course can be tailored to suit your requirements. We can create realistic crisis scenarios with your team. Interview training can be adapted to suit your specific media with role-playing to rehearse tough questioning. Depending on your key media, we can practise interviews in front of a camera, in a broadcasting studio or via video conferencing such as Zoom.