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The most important media interviews this year

The Most Important Media Interviews This Year

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Anyone who thinks learning to manage a media interview is a rather…
Communicate Risk Feature

Don’t Trust Journalists to Communicate Risk

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Sharing a risk assessment with the media must be one of the most…
Quick-fire questions feature

Quick-Fire Questions; Long-Term Consequences

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In a series of rapid questions to Liz Truss during the Tory leadership…
What PR People Will Do For You feature

What PR People Will Do For You and Why You Should Listen

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As a senior leader, your PR team may feel like another species.…
Mick Lynch Feature

The Mick Lynch Style: Not Recommended

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Mick Lynch, leader of the RMT, has emerged as one of the most…
In defence of clichés feature

In Defence of Clichés

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Clients often express horror and disgust at the idea of using…
Easy to misspeak feature

It’s So Easy to Misspeak

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As a media trainer, one of my roles is to warn people that it…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…
hypothetical questions feature

Handling Hypotheticals

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Hypothetical questions seem to be loved by media interviewers…