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Crafted quotes feature

Choosing Words to Feed the News Monster

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Craft your quotes before you go anywhere near a journalist. Use…
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Great Media Quotes

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Great media quotes are often carefully crafted and designed to…
Controlling the quote Robert Hannigan

Controlling the Quote in Media Interviews

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Controlling the quote is not something that can be guaranteed…
jeroen dijsselbloem

The Art of the Quote: Sizzle with Care

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The art of the quote and the power of a good one is something…
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…
trump Mike Licht CC by 2.0

Shock horror: simple language reaches people

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The news that a bunch of academics, have shown that Donald…
getting media interview basics right

Remember to get the basics right

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You’d think that being the chairman of a high-profile group…
Lagarde

The Greek crisis in soundbites: this week’s top 5

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Greece has been getting our attention at The Media Coach this…
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The dangers of sizzle without evidence

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As a lesson in self publicity, it was exemplary. But the backlash…
sleeping-audience

The words you think make you interesting to journalists are anything but

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When, if ever, is it acceptable to describe something as…