Posts
Media Training: The ‘Justify Your Bonus’ Question
Media training sessions quickly flush out the questions that…
Communicating Risk in the Media
Communicating risk via the media is really hard. A good case…
Media interview traps – how to avoid two of them
Media interview traps are relatively easy for journalists to…
Media training: Getting the tone right
Getting the tone right can be far from easy in a media interview.…
Royal Interview – nicely done
The royal interview was, for us spin doctors and media trainers,…
Messaging explained: Robbie Gibb steps up to save PM
The big news last week in the world of political PR was that…
Trump Banned Unfriendly News Organisations: Why You Should Not
Trump banned unfriendly news organisations from a White House…
Media training basics: don’t shoot the messenger
Media training basics include understanding that interviews with…
Key Messages are magic: you almost certainly need some
Key messages are something that when I was a journalist I would…