Posts

Prince Andrew

Prince Andrew rolls the dice

/
Prince Andrew’s grilling by Newsnight’s Emily Maitlis is…
media training

Media Training: The ‘Justify Your Bonus’ Question

/
Media training sessions quickly flush out the questions that…
Communicating risk

Communicating Risk in the Media

/
Communicating risk via the media is really hard. A good case…
media interview traps

Media interview traps – how to avoid two of them

/
Media interview traps are relatively easy for journalists to…
get the tone right

Media training: Getting the tone right

/
Getting the tone right can be far from easy in a media interview.…
Royal interview

Royal Interview – nicely done

/
The royal interview was, for us spin doctors and media trainers,…
messaging explained

Messaging explained: Robbie Gibb steps up to save PM

/
The big news last week in the world of political PR was that…
Trump banned unfriendly news organisations

Trump Banned Unfriendly News Organisations: Why You Should Not

/
Trump banned unfriendly news organisations from a White House…
Key Messages are magic

Media training basics: don’t shoot the messenger

/
Media training basics include understanding that interviews with…
Key Messages are magic

Key Messages are magic: you almost certainly need some

/
Key messages are something that when I was a journalist I would…