Posts

Metaphors

Metaphors for Persuasion

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Metaphors are one of those things: the more you learn about them…
Answer the question

Answer The Question! A Media Training Basic

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Answer the question! A phrase that must be shouted at the radio…
LinkedIn

5 reasons why LinkedIn is a ‘must’ for PR people

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We at The Media Coach love LinkedIn. As a social media specialist,…
Political gaffes: Don’t show your briefs

Political gaffes: Don’t show your briefs

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Don’t show your briefs, Jeremy! The Health Secretary’s recent…
PR Basics

PR Basics: Don’t overpromise  

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PR basics include a rule that you don’t promise something you…
will self image

The Wealth of Language

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Will Self is one of Britain's most idiosyncratic journalists. …
How to survive a TV debate, David Cameron

How to survive a TV debate 1: Cameron the smooth

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Those wanting to study how to survive a TV debate could do a…
professional blog guidelines

Professional blog guidelines from a grumpy journalist

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These professional blog guidelines are provoked by a sense of…
Allsorts 23

In defence of clichés

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Clients often express horror and disgust at the idea of using…
Why we all need an elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…