Posts

Metaphor

Jeremy Hunt Sets Tongues Wagging with USSR Metaphor

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When is a metaphor ‘inappropriate’?  This is my question…
Blue passport

The blue passport and the power of the tangible

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The blue passport has been called an icon of British Identity.…
hypocrisy of Blair

The hypocrisy of Blair: PR lessons from a reviled politician

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'The hypocrisy of Blair' was the headline in The Sun on Monday…
Why Macron won

Why Macron won: the Media Coach lens

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If my circle of acquaintance is anything to go by (and maybe…
jeroen dijsselbloem

The Art of the Quote: Sizzle with Care

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The art of the quote and the power of a good one is something…
EU Doorstep

EU doorstep interviews: 4 expert tips

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EU doorstep interviews should be seen as an opportunity, not…
Post-truth era

Post-Truth Era: weaponising numbers!

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Post-Truth era communications hold a particular challenge for…
Message building brexit shows how quotes are crafted image

Media training basics: don’t shoot the messenger

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Media training basics include understanding that interviews with…
EU Referendum; Reflections on the campaign

Brexit referendum: reflections on the campaign

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The Brexit referendum campaign will be studied for decades to…
Message building brexit shows how quotes are crafted image

Message building and the art of the quote

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Message building is an art not a science but one of the key elements…