Posts

Metaphors

Metaphors for Persuasion

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Metaphors are one of those things: the more you learn about them…
Don’t just answer the question

Media Training Basics: Don’t just answer the question

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Imagine this ridiculous scene: You go to a doctor with some slightly…
Election and other bits and bobs

Election and other bits and bobs

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It’s election time -  unexpectedly – in the UK. This gives…
EU Doorstep

EU doorstep interviews: 4 expert tips

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EU doorstep interviews should be seen as an opportunity, not…
Media Training Basics: on air presence

Media Training Basics: on-air presence

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Media training basics include how to behave on-air so that your…
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…
humour in pr quidditch goal posts

Humour in PR: hats off to hospital PR team

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Humour in PR is rare and for good reason. It is difficult to…
Brexit vote

Why Britain’s pro-EU campaign is unlikely to make Emma Thompson its new spokesperson

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The starting gun has been fired for the referendum on Britain’s…
getting media interview basics right

Remember to get the basics right

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You’d think that being the chairman of a high-profile group…
Don’t let a name check make you sound like a robot

Don’t let a name check make you sound like a robot

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Is it ever ok for organisations to talk about themselves in the…