Posts

trade press interviews

10 Top Tips for Trade Press Interviews

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Trade press interviews are important for many businesses, they…
Preparing for a media interview

Preparing for a Media Interview: 5 Key Steps

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Preparing for a media interview is common sense but knowing exactly…
media training

Why critics of media training miss the point

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Media training has long had its critics among journalists. As…
Live Broadcast Interviews

Live broadcast interviews: Keep calm and stay sharp

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Live broadcast interviews can be nerve-wracking at the best of…
elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
Journalists are not clients or customers

Journalists are not clients or customers – handle with care   

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Journalists are not clients or customers and this seems to confuse…
crisis

Crisis management: that’s the way to do it!

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In my last blog for The Media Coach, I wrote about the importance…
Oxfam Crisis Goldring

Oxfam Crisis notes

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Oxfam is in crisis. There must be a whole book of ‘lessons’…
media interview traps

Media interview traps – how to avoid two of them

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Media interview traps are relatively easy for journalists to…
Royal interview

Royal Interview – nicely done

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The royal interview was, for us spin doctors and media trainers,…