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Seven things every press officer should have to hand

Seven things every press officer should have to hand

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The lull of New Year is a good time to take stock and get organised…
Hilary Benn s Impassioned Speech Ahead Of Syria Airstrikes Vote YouTube

A great speech dissected

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The speech of the week in the UK was without doubt the one by…
The cost of negative bias when good news is not newsworthy

The cost of negative bias: when good news is not newsworthy

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Every now and then someone wants to hijack a media training…
Zaha Hadid picture

The P Word

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Dame Zaha Hadid is a giant in the world of architecture; the…
important of traditional media interviews

4 reasons traditional media interviews should still be part of your PR strategy

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In the digital age, should PRs still bother putting their spokespeople…
camerons pr blunder

Cameron’s PR ‘blunder’ – no third term

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UK Prime Minister David Cameron’s comments, that if re-elected…
CAmeron3

An irresistible metaphor

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Media Coach trainers spend a great deal of time trying to persuade…
sleeping-audience

The words you think make you interesting to journalists are anything but

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When, if ever, is it acceptable to describe something as…
Rawls

Want to keep your skills up after media training? Watch The Wire

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A lot of clients ask me how they can keep their new skills up…
Scehma1

A good number goes a long way with the media

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This morning, the UK’s Shadow Public Health Minister Luciana…