CAmeron3

An irresistible metaphor

Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort!

CAmeron3

Cameron’s ‘purred’ metaphor was catnip for journalists

David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence as ‘the Queen’ was very unfortunate but for us shows the huge power of a good metaphor. If he had just said ‘she was very happy’ in his aside to Micheal Bloomberg, former Mayor of New York, it might still have been reported, but the number of column inches and the amount of airtime would have been a great deal less.

This is the power of metaphor. Don’t use them by accident, use them consciously to supercharge your message.

Lindsay Williams

About Lindsay Williams

Prior to founding her communications training agency, The Media Coach, Lindsay Williams worked as a journalist from 1983. She specialised in financial and business journalism since 1991. After thirteen years in the BBC with local radio, regional television, Radio 4 and Radio 5 Live, she moved to Reuters Financial Television as Deputy Programme Editor. Working freelance from 1998, she was contracted in a variety of roles including as an executive producer for Bloomberg television delivering half hour profiles of Chief Executives, as a producer with Sky Business Unit and at CNBC. She has had articles published in Sunday Business, The Business, The Times and in specialist magazines such as Companies & Finance and Impact. For the majority of her journalism career she specialised in reporting business and finance. Lindsay Williams hosts a range of bespoke communication skills courses for The Media Coach which include Media Training, Presentation Training, Crisis Media Training and Message Building.

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