Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort!
David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence as ‘the Queen’ was very unfortunate but for us shows the huge power of a good metaphor. If he had just said ‘she was very happy’ in his aside to Micheal Bloomberg, former Mayor of New York, it might still have been reported, but the number of column inches and the amount of airtime would have been a great deal less.
This is the power of metaphor. Don’t use them by accident, use them consciously to supercharge your message.
- A Minute With The Media Coach: Presentation Training - August 12, 2019
- A Minute With The Media Coach: Avoiding Jargon - August 5, 2019
- Public Speaking: Getting The Tone Right - July 30, 2019
- Media Training Basics: On-Air Presence - July 9, 2019
- 10 Top Tips for Trade Press Interviews - July 3, 2019
- 8 Things Every Press Officer Should Have To Hand - June 25, 2019
- Our Advice to the Tory Leadership Candidates - June 11, 2019
- Media Interviews You Just Can’t Win - June 3, 2019
- Another Misspeak: Strachan Reminds us that Stream of Consciousness is Dangerous in a Media Interview - April 8, 2019
- Is your Message Boring but Important? Important but Complicated? - April 2, 2019