Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort!
David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence as ‘the Queen’ was very unfortunate but for us shows the huge power of a good metaphor. If he had just said ‘she was very happy’ in his aside to Micheal Bloomberg, former Mayor of New York, it might still have been reported, but the number of column inches and the amount of airtime would have been a great deal less.
This is the power of metaphor. Don’t use them by accident, use them consciously to supercharge your message.
- Another Misspeak: Strachan Reminds us that Stream of Consciousness is Dangerous in a Media Interview - April 8, 2019
- Is your Message Boring but Important? Important but Complicated? - April 2, 2019
- Jacinda Ardern: Political Leader with a Strong Compass - March 25, 2019
- Fake Outrage – Simples! - March 4, 2019
- Olivia Colman Snivels in Front of 30m TV Audience - February 26, 2019
- Getting Out in Front of the Story: Bezos Case Study - February 10, 2019
- How to Dress for TV: Our Top Tips - February 5, 2019
- Want to Control a Media Interview? 8 Naive Mistakes - January 28, 2019
- Managing Emotion in a Media Interview - January 14, 2019
- Plan Your Communications: Start with the End in Mind - January 8, 2019