UK Prime Minister David Cameron’s comments, that if re-elected in May he would not seek a third term in office in five years time, is the lead story in all the main British newspapers today and on radio and television. It was definitely a scoop for BBC’s James Landale who was conducting a ‘cosy’ behind the […]
It’s always good to laugh and one interview on BBC’s Radio 4 Today programme this morning certainly caused me to guffaw. It is a classic and rather funny example of scientist Sushil Atreya, a Professor with the Curiosity programme, refusing to compromise and explain the possibility of life on Mars in layman’s language – and […]
I am posting here a link to a brilliant bit of radio that brings to life the impact of the Syrian civil war by relating it to the UK. The opening sentence gives you a chilling flavour of what is to come. “Say you are one of the two and a half million people who […]
Media Coach trainers spend a great deal of time trying to persuade serious business people to use metaphor. Metaphor makes simple ideas more fun and more memorable – or to use our jargon ‘stickier’. A ‘sticky’ message is the best sort! David Cameron’s private and embarrassing use of the word ‘purred’ in the same sentence […]
As my colleague Laura Shields has already noted, there was much to praise about the UK Prime Minister’s handling of the press conference in response to the rising flood waters along the banks of the Thames this week. But there were problems too – including the choice of which message David Cameron chose to […]
