Entries by Lindsay Williams

Humour in PR: hats off to hospital PR team

Humour in PR is rare and for good reason. It is difficult to get right. But this week, amidst all the EU In or Out campaign headlines in the UK, was a story that brought a smile to all Harry Potter fans. And a very well-judged response from the Bristol Royal Hospital for Children’s PR […]

How to survive a TV debate 1: Cameron the smooth

Those wanting to study how to survive a TV debate could do a lot worse than dissect the performance of UK Prime Minister, David Cameron, in a high-profile, live-grilling on Sky News. However, the headlines Cameron got after his one-hour marathon by both a political correspondent out to make his name and a live audience, was […]

How to survive a TV debate 2: Gove the fearless

Students of how to survive a TV debate would learn rather different lessons from watching Michael Gove, a leading spokesperson for the UK’s EU Leave campaign, compared to the first debate in the series with Prime Minister David Cameron. You can watch the full one hour debate here. How to survive a TV debate: good […]

Message building and the art of the quote

Message building is an art not a science but one of the key elements is being able to find quotable language. For students of message building and the crafted quote (or ‘sizzle’ as we call it), the Brexit referendum in the UK is proving a wonderful real-time case study. Message building is art not science […]

Cameron’s Crisis Communication Lesson

Many a good crisis communication lesson is never shared, or the various stages are not so public. But the revelation in the Panama Papers that David Cameron’s father had set up an off-shore fund and that until 2010 the Prime Minister himself had owned shares in that fund, has given us a very public case […]

In defence of clichés

Clients often express horror and disgust at the idea of using a cliché in an interview. They feel, as serious professionals, that they should not be using what they see as trite, overused and near meaningless phrases to talk about their important issues. Well, there are some clichés I hate and would never use but […]

Why we all need an elevator pitch

I have come to the conclusion that each of us who represent our business to the outside world, however that is defined, needs to have a honed and perfected elevator pitch. What is an elevator pitch? It is a succinct, thought-through and rehearsed explanation of what the business does. Why do we need one? Because […]

Shock horror: simple language reaches people

The news that a bunch of academics, have shown that Donald Trump, Republican front runner for the nomination as US President, uses the simplest language of all the presidential hopefuls is a gift for mocking headline writers. But it is no surprise to me. I love the company of intelligent people. I enjoy interesting and diverse […]

5 Golden Rules for doing a good local radio interview

Local radio is a great British institution and widely listened to. My first job as a journalist was with BBC Radio Norfolk and I have many fond memories. This week I have been training an ‘expert’ to handle local radio interviews and it has prompted me to pull together these Golden Rules. 1. No business, […]

Authenticity: holy grail of leadership

We live in an age where ‘authenticity’ is being elevated to near cult status. A combination of factors from the global financial crisis, to social media, to MPs putting the odd duck house on their expenses has propelled us into a feeding frenzy. What we demand from our leaders is transparency and authenticity. Politicians, regulators […]