Entries by Lindsay Williams

Jacinda Ardern: Political Leader with a Strong Compass

Jacinda Ardern, it appears, has set the gold standard for how political leaders should respond in a crisis. The praise for her handling of the aftermath of the massacre in Christchurch is coming from all directions. Perhaps most unusually, her picture has been beamed onto Burj Khalifa in Dubai, the world’s tallest building, accompanied by […]

Fake Outrage – Simples!

Fake outrage has had a great outing in the last week. The Prime Minister, Theresa May, sparked masses of column inches when she quoted the annoying Meerkat on the ‘compare the market.com’ adverts – by using the word ‘Simples’ in the House of Commons. [I’ve posted here previously about fake outrage]. Fake Outrage in the […]

Olivia Colman Snivels in Front of 30m TV Audience

Olivia Colman is a wonderful actress, I have huge respect for her and make a point of watching anything with her name attached. But I am deeply disappointed that she did such a pathetic speech at the Oscars. I understand this is an occasion of very high emotion but given that she was one of […]

Getting Out in Front of the Story: Bezos Case Study

‘Getting out in front of the story’ is a phrase that comes up a lot in Crisis Communication Courses. It refers to coming clean about all the bad stuff in one go before anyone else releases it. In my experience, it is extremely difficult to do. Human nature is such that everyone balks at revealing negative […]

How to Dress for TV: Our Top Tips

How should I dress for TV? is a question we are regularly asked, so this week we are repeating one of our best performing posts of all time. As media trainers, we think what you are wearing is one of the least important things to worry about if you are doing a TV interview. But we […]

Want to Control a Media Interview? 8 Naive Mistakes

Most organisations want to control the media or at least want to control what is written or broadcast about its business.  A surprising number of senior business people, in my experience, do not understand that as the ‘fourth estate’ journalists can write whatever they like – with very little constraint. There are laws of libel and […]

Managing Emotion in a Media Interview

Managing emotion in a media interview can be a huge challenge. Emotion on radio or television is considered good entertainment. Brutal but true. However, if you are a professional person, or you have an important point to make, your priority becomes not breaking down in public. Andy Murray Breaks Down Andy Murray gave a press […]