Entries by Lindsay Williams

Media Training Basics: On-Air Presence

Media training basics include how to behave on-air so that your audience trusts you. Whether you are a candidate to lead a party, a new prime minister or a business leader launching a product or vision, we think this requires three key things: Warmth – because it is a good idea if the audience likes […]

10 Top Tips for Trade Press Interviews

Trade press interviews are important for many businesses, they are a surefire way to reach a targeted market. While many publications have moved online, each has its own clearly defined audience and particular characteristics. Some of the journalists are seasoned experts in their sectors but many are less than a few months out of university with […]

8 Things Every Press Officer Should Have To Hand

At the start of 2015, I wrote about the 7 things I thought every press officer should have to hand.  This is a slightly revised version of that blog post. Our team work with many large multi-faceted press offices which have systems, templates and procedures galore. But we also often come across the odd poor […]

Our Advice to the Tory Leadership Candidates

Our advice to the Tory leadership candidates does not differ from our advice to clients in the spotlight. It is only the substance and the level of scrutiny that is challenging. Our Advice: Get the Lines on Brexit Watertight Have your stance on Brexit clearly thought through and articulated so that anyone voting for you […]

Media Interviews You Just Can’t Win

Media interviews you just can’t win present a particular challenge to non-commercial organisations. Generally, commercial organisations will simply not put anyone up for an interview if they feel their spokespeople may come off worse. But public bodies often feel they have to be available for interviews however difficult the subject matter. In the last couple […]