Entries by Lindsay Williams

Our Advice to the Tory Leadership Candidates

Our advice to the Tory leadership candidates does not differ from our advice to clients in the spotlight. It is only the substance and the level of scrutiny that is challenging. Our Advice: Get the Lines on Brexit Watertight Have your stance on Brexit clearly thought through and articulated so that anyone voting for you […]

Media Interviews You Just Can’t Win

Media interviews you just can’t win present a particular challenge to non-commercial organisations. Generally, commercial organisations will simply not put anyone up for an interview if they feel their spokespeople may come off worse. But public bodies often feel they have to be available for interviews however difficult the subject matter. In the last couple […]

Jacinda Ardern: Political Leader with a Strong Compass

Jacinda Ardern, it appears, has set the gold standard for how political leaders should respond in a crisis. The praise for her handling of the aftermath of the massacre in Christchurch is coming from all directions. Perhaps most unusually, her picture has been beamed onto Burj Khalifa in Dubai, the world’s tallest building, accompanied by […]

Fake Outrage – Simples!

Fake outrage has had a great outing in the last week. The Prime Minister, Theresa May, sparked masses of column inches when she quoted the annoying Meerkat on the ‘compare the market.com’ adverts – by using the word ‘Simples’ in the House of Commons. [I’ve posted here previously about fake outrage]. Fake Outrage in the […]

Olivia Colman Snivels in Front of 30m TV Audience

Olivia Colman is a wonderful actress, I have huge respect for her and make a point of watching anything with her name attached. But I am deeply disappointed that she did such a pathetic speech at the Oscars. I understand this is an occasion of very high emotion but given that she was one of […]

Getting Out in Front of the Story: Bezos Case Study

‘Getting out in front of the story’ is a phrase that comes up a lot in Crisis Communication Courses. It refers to coming clean about all the bad stuff in one go before anyone else releases it. In my experience, it is extremely difficult to do. Human nature is such that everyone balks at revealing negative […]

How to Dress for TV: Our Top Tips

How should I dress for TV? is a question we are regularly asked, so this week we are repeating one of our best performing posts of all time. As media trainers, we think what you are wearing is one of the least important things to worry about if you are doing a TV interview. But we […]

Want to Control a Media Interview? 8 Naive Mistakes

Most organisations want to control the media or at least want to control what is written or broadcast about its business.  A surprising number of senior business people, in my experience, do not understand that as the ‘fourth estate’ journalists can write whatever they like – with very little constraint. There are laws of libel and […]