Entries by Lindsay Williams

Greggs On A Roll

Fast-food chain Greggs is on a roll. A good PR roll. We so often comment on companies and people that get into a mess by failing to use some basic and well-known tenet of PR, that it is nice to instead focus on a company that seems to be sure-footed. While not doing anything amazing, […]

Naming – A Misunderstood Art

Naming is very important. Name a trend, you own the trend. Name the product right and you own the genre (think of Hoover, Coke, Elastoplast). A colloquial or unofficial name is likely to be much more memorable and influential than a sensible, formal name. Weird or fun names also have more traction. A few recognisable examples: […]

Prince Andrew rolls the dice

Prince Andrew’s grilling by Newsnight’s Emily Maitlis is definitely the interview of the year. The widespread criticism and hullabaloo would have anyone believe it was a ‘car crash’ and Prince Andrew should never have done it. I am not sure I agree. Prince Andrew – car crash interview? To me labelling this as a ‘car […]

Persuasion and a little neuropsychology

Neuropsychology – the science of how the brain works – is experiencing a huge growth spurt. We are now really learning how we make decisions, why we make decisions and why habits and behaviour change is hard but can be hacked. I mentioned in my newsletter a book I was reading written by a digital […]

Tough Media Interviews – How To Prepare

Tough media interviews require proper preparation. There are so many car crash interviews that you wonder why anyone ever goes on TV. From a media training point of view a different question springs to mind. Why do very intelligent successful people make the mistake of not doing their homework, and allow themselves to ‘lose it’ […]

Using pictures to make your ideas memorable

Using pictures will help make your message memorable. This is a known and understood statement of fact. Advertising, speech writing, politics and data science all apply the idea that ‘a picture is worth a thousand words’. And yet this simple concept is so often left on the shelf when it comes to business communication. I […]

Boris at his best

Boris Johnson is a Prime Minister under huge pressure, yet he delivered a witty, clever and rousing speech to the Conservative Party Conference on Wednesday. As I said last week, there are benefits to talking to your own party: you have a supportive audience and you can speak for as long as you like. Nevertheless, […]

7 tips for appearing more authoritative as a woman

About half the women we train struggle to sound as authoritative as they would like –  when presenting or being interviewed by a journalist, or on camera. It is often something that is relatively easily improved, if not fixed. Here are my top tips for appearing more authoritative   1. Prepare mentally One of the […]