Entries by Lindsay Williams

Controlling the Quote in Media Interviews

Controlling the quote is not something that can be guaranteed in a media interview. Anyone who speaks to a press or web journalist for 20 minutes is likely to say somewhere between 3,000 – 5,000 words based on three to five words per second. Even if it is a three-minute radio interview the interviewee is […]

The Media Coach Formula – Path to Success

The Media Coach has a proven formula for preparing for media interviews. For those of you who have trained with us – you will be very familiar with our message houses, reactive lines and interview techniques. Regular readers often say they really like the case studies so here is one for you that is very […]

News Management – the Brexit Deal Case Study

News Management is something we are going to be very aware of in the UK in the next couple of weeks. By all accounts ‘Selling the Brexit Deal’ is going to be a full-on political campaign. The Prime Minister, having finally and somewhat amazingly ‘got a deal’ with the European Union, now has the daunting […]

10 Tips for Handling Aggressive Interviews

Aggressive interviews are relatively rare and mostly reserved for politicians. But because we all witness them on television from time to time, spokespeople are always aware that there is a chance things can turn nasty. In practice, the tricks journalists use in aggressive interviews are small in number and well known.  And the most aggressive […]

Arron Banks, Bluster and Punch – A La Trump

Arron Banks had the opportunity, on mainstream television last week, to explain why supporting the unofficial Brexit leave campaign Leave.EU with £8 million of his own money was legitimate and the right thing to do. He appeared on the  Andrew Marr show on Sunday. The show attracts an audience of 1.5 – 1.7 million which […]

Media Training: The ‘Justify Your Bonus’ Question

Media training sessions quickly flush out the questions that senior executives are most nervous about hearing from journalists. And ‘how do you justify your bonus?’ is up there in the top three. This recent example of the Persimmon CEO, Jeff Fairburn failing to handle such a classic and predictable tough question is both funny and […]

Metaphors for Persuasion

Metaphors are one of those things: the more you learn about them the more they reveal themselves as a secret, powerful influence on the way we as individuals and as a society think. Violent Crime as a Public Health Issue In the last couple of weeks, the idea of treating violent crime as a ‘public […]

The Art of Oratory and the Attorney General

The art of oratory is an old-fashioned way of describing the skill of mastering an argument and delivering it to move an audience. And there was something old-fashioned and somewhat extraordinary about a Tory conference speech from someone I had previously never heard of. Somehow I had missed the story about the richest MP trying […]

Jeremy Hunt Sets Tongues Wagging with USSR Metaphor

When is a metaphor ‘inappropriate’?  This is my question of the week. One speech this weekend seemed to cause more noise and bluster than any other, and that was from the new Foreign Secretary, Jeremy Hunt. In what looked like a calm and reasoned performance, he used a metaphor of the USSR and a prison […]

5 Things Not to Do When Making a Presentation

This is a quick mini-post: revision notes for those that have already worked with us. Doing a really good presentation is an art and usually requires a fair amount of work. But I am aware lots of people would be happy to just give an okay presentation, without feeling it might have damaged their reputation […]