Entries by Lindsay Williams

Dominic Cummings’ Lockdown Drive : Falling Foul of Fairness

Dominic Cummings’ lockdown drive may turn out to be a career-defining episode for the aggressive, plain-speaking and, until now, hugely influential political advisor. Dominic Cummings Becomes the Story Political advisors are supposed to know what works with the public: what has cut through, what the public will get behind and in the end how they […]

Stay Alert – A Perfectly Good Message

‘Stay Alert, Control the Virus, Save Lives’ is the UK government’s update to ‘Stay at Home, Save Lives, Protect the NHS’ … and political opponents from all quarters have orchestrated a loud furore about the ‘confusion’ caused by this message. Nicola Sturgeon in Scotland was quick to complain and refused to adopt it north of the […]

Presenting online: lipstick and heels

‘I’ve got 5 minutes to air and I’ve still got two calls to make when the usual morning refrain rings out around the office. ‘Barclay, get your lipstick on’. If I’ve told her once I’ve told her a thousand times – this is radio, no one sees me, I never wear makeup and I DON’T […]

Risk Communications: COVID-19 case study

Risk communications is in my view is incredibly difficult. In the world of professional communications, it is one of the hardest things to get right. COVID-19 or Coronavirus is going to provide an interesting case study in how to effectively communicate risk (or how not to). And lesson one might usefully be the Prime Minister’s press […]

The PM’s Media Silence: Strategy or Farce?

The Prime Minister has been absent from the airwaves for a number of days. He has not been seen in wellies at the site of major flooding and he has not made any announcements personally about COVID 19 or Coronavirus. The Guardian for one thinks Boris is neglecting the nation. The PM’s media silence I […]

Emily Maitlis – Airhead: Why all PRs should read it

Emily Maitlis has written a great light-hearted romp of a read about the chaos behind the scenes of television news. I used to work with Emily (and have a lovage pesto recipe from her mum … just saying). I have watched her stellar career with admiration but absolutely no envy. I simply would not want […]

Greggs On A Roll

Fast-food chain Greggs is on a roll. A good PR roll. We so often comment on companies and people that get into a mess by failing to use some basic and well-known tenet of PR, that it is nice to instead focus on a company that seems to be sure-footed. While not doing anything amazing, […]

Naming – A Misunderstood Art

Naming is very important. Name a trend, you own the trend. Name the product right and you own the genre (think of Hoover, Coke, Elastoplast). A colloquial or unofficial name is likely to be much more memorable and influential than a sensible, formal name. Weird or fun names also have more traction. A few recognisable examples: […]