Entries by Lindsay Williams

Naming – A Misunderstood Art

Naming is very important. Name a trend, you own the trend. Name the product right and you own the genre (think of Hoover, Coke, Elastoplast). A colloquial or unofficial name is likely to be much more memorable and influential than a sensible, formal name. Weird or fun names also have more traction. A few recognisable examples: […]

Prince Andrew rolls the dice

Prince Andrew’s grilling by Newsnight’s Emily Maitlis is definitely the interview of the year. The widespread criticism and hullabaloo would have anyone believe it was a ‘car crash’ and Prince Andrew should never have done it. I am not sure I agree. Prince Andrew – car crash interview? To me labelling this as a ‘car […]

Persuasion and a little neuropsychology

Neuropsychology – the science of how the brain works – is experiencing a huge growth spurt. We are now really learning how we make decisions, why we make decisions and why habits and behaviour change is hard but can be hacked. I mentioned in my newsletter a book I was reading written by a digital […]

Tough Media Interviews – How To Prepare

Tough media interviews require proper preparation. There are so many car crash interviews that you wonder why anyone ever goes on TV. From a media training point of view a different question springs to mind. Why do very intelligent successful people make the mistake of not doing their homework, and allow themselves to ‘lose it’ […]

Using pictures to make your ideas memorable

Using pictures will help make your message memorable. This is a known and understood statement of fact. Advertising, speech writing, politics and data science all apply the idea that ‘a picture is worth a thousand words’. And yet this simple concept is so often left on the shelf when it comes to business communication. I […]

Boris at his best

Boris Johnson is a Prime Minister under huge pressure, yet he delivered a witty, clever and rousing speech to the Conservative Party Conference on Wednesday. As I said last week, there are benefits to talking to your own party: you have a supportive audience and you can speak for as long as you like. Nevertheless, […]

7 tips for appearing more authoritative as a woman

About half the women we train struggle to sound as authoritative as they would like –  when presenting or being interviewed by a journalist, or on camera. It is often something that is relatively easily improved, if not fixed. Here are my top tips for appearing more authoritative   1. Prepare mentally One of the […]

Dealing with tough and aggressive media interviews

Tough and aggressive media interviews are in evidence most days in the British media. The Brexit frustration, chaos and confusion is making most of us exasperated and the journalists are reflecting that with challenging interviews. As a student of managing media interviews, this throws up lots of examples of people handling difficult questions. And this […]

The rise and rise of informality

Informality is taking over the world or at least that is my perception. If I Google this I find very few articles which makes me a little nervous about my own judgement but I have been mulling this for several months. Boris Johnson, Donald Trump, Nigel Farage and other successful political figures (love them or […]