Entries by Lindsay Williams

Getting Out in Front of the Story: Bezos Case Study

‘Getting out in front of the story’ is a phrase that comes up a lot in Crisis Communication Courses. It refers to coming clean about all the bad stuff in one go before anyone else releases it. In my experience, it is extremely difficult to do. Human nature is such that everyone balks at revealing negative […]

How to Dress for TV: Our Top Tips

How should I dress for TV? is a question we are regularly asked, so this week we are repeating one of our best performing posts of all time. As media trainers, we think what you are wearing is one of the least important things to worry about if you are doing a TV interview. But we […]

Want to Control a Media Interview? 8 Naive Mistakes

Most organisations want to control the media or at least want to control what is written or broadcast about its business.  A surprising number of senior business people, in my experience, do not understand that as the ‘fourth estate’ journalists can write whatever they like – with very little constraint. There are laws of libel and […]

Managing Emotion in a Media Interview

Managing emotion in a media interview can be a huge challenge. Emotion on radio or television is considered good entertainment. Brutal but true. However, if you are a professional person, or you have an important point to make, your priority becomes not breaking down in public. Andy Murray Breaks Down Andy Murray gave a press […]

Controlling the Quote in Media Interviews

Controlling the quote is not something that can be guaranteed in a media interview. Anyone who speaks to a press or web journalist for 20 minutes is likely to say somewhere between 3,000 – 5,000 words based on three to five words per second. Even if it is a three-minute radio interview the interviewee is […]

The Media Coach Formula – Path to Success

The Media Coach has a proven formula for preparing for media interviews. For those of you who have trained with us – you will be very familiar with our message houses, reactive lines and interview techniques. Regular readers often say they really like the case studies so here is one for you that is very […]

News Management – the Brexit Deal Case Study

News Management is something we are going to be very aware of in the UK in the next couple of weeks. By all accounts ‘Selling the Brexit Deal’ is going to be a full-on political campaign. The Prime Minister, having finally and somewhat amazingly ‘got a deal’ with the European Union, now has the daunting […]

10 Tips for Handling Aggressive Interviews

Aggressive interviews are relatively rare and mostly reserved for politicians. But because we all witness them on television from time to time, spokespeople are always aware that there is a chance things can turn nasty. In practice, the tricks journalists use in aggressive interviews are small in number and well known.  And the most aggressive […]

Arron Banks, Bluster and Punch – A La Trump

Arron Banks had the opportunity, on mainstream television last week, to explain why supporting the unofficial Brexit leave campaign Leave.EU with £8 million of his own money was legitimate and the right thing to do. He appeared on the  Andrew Marr show on Sunday. The show attracts an audience of 1.5 – 1.7 million which […]