Entries by Lindsay Williams

Dealing with tough and aggressive media interviews

Tough and aggressive media interviews are in evidence most days in the British media. The Brexit frustration, chaos and confusion is making most of us exasperated and the journalists are reflecting that with challenging interviews. As a student of managing media interviews, this throws up lots of examples of people handling difficult questions. And this […]

The rise and rise of informality

Informality is taking over the world or at least that is my perception. If I Google this I find very few articles which makes me a little nervous about my own judgement but I have been mulling this for several months. Boris Johnson, Donald Trump, Nigel Farage and other successful political figures (love them or […]

A Minute With The Media Coach: Metaphors

As we continue our summer specials, instead of bringing you our usual blog this week we bring you number five in our series ‘A Minute With The Media Coach’.  This week fellow trainer, Eric Dixon and I discuss the benefit of finding a good metaphor when talking to the media.

A Minute With The Media Coach: Message Building

As we continue our summer holiday mode, instead of bringing you our usual blog this week we bring you number four in our series ‘A Minute With The Media Coach’, where fellow trainer, Eric Dixon and I discuss message building. This is the one to show those senior executives suspicious about ‘being told what to […]

Media Training Basics: On-Air Presence

Media training basics include how to behave on-air so that your audience trusts you. Whether you are a candidate to lead a party, a new prime minister or a business leader launching a product or vision, we think this requires three key things: Warmth – because it is a good idea if the audience likes […]

10 Top Tips for Trade Press Interviews

Trade press interviews are important for many businesses, they are a surefire way to reach a targeted market. While many publications have moved online, each has its own clearly defined audience and particular characteristics. Some of the journalists are seasoned experts in their sectors but many are less than a few months out of university with […]

8 Things Every Press Officer Should Have To Hand

At the start of 2015, I wrote about the 7 things I thought every press officer should have to hand.  This is a slightly revised version of that blog post. Our team work with many large multi-faceted press offices which have systems, templates and procedures galore. But we also often come across the odd poor […]