Entries by Lindsay Williams

Ten Tips for Sounding More Authoritative When Speaking

My views on how people should sound in a media interview or during a presentation are based on 25 years of broadcasting and 20 years of coaching. When I coach, we nearly always use filming and playback, so that the person being coached can decide for themselves if they like the results. I highly recommend […]

Most Common Mistakes in Broadcast Interviews

There are quite a few things to get your head around if you want or need to become a talking head for your company or your cause. Our broadcast media training is designed to help people understand how to prepare ahead of an interview and how to behave during an interview. But in this post, […]

Isabel Oakeshott, a Divisive but Impressive Interviewee

The publication in The Telegraph last week, of a series of stories based on Matt Hancock’s WhatsApp messages, is a very addictive and divisive subject for those of us that consider ourselves journalists.   On the one hand it is an enormous scoop. Whatever you think about how the information came into the public domain, […]

Please Do Answer the Question in a Media Interview

We are all used to politicians refusing to answer questions but it was quite shocking last Monday on Channel 4 News, to see a spokesperson for junior doctors simply parrot prepared lines without any attempts to answer a question.   Why you should answer the question before using prepared lines. You retain your credibility You […]

Is There Such a Thing as Voice Privilege?

I was rather taken aback to read an article in the FT this week about ‘voice privilege’.  It really annoyed me. Read the article here but as it’s behind a paywall, here is a quick summary. The author argues that having a nice voice is a huge advantage in life, and Boris Johnson is a […]

Learn to be Quotable and You Will Control the Headlines

As a media trainer, I am constantly urging people to be a little more creative or adventurous with their language…for the simple reason that it will ensure journalists report the things they say. In recent days I have been looking for some new examples to prove this point and I offer five here. I am […]

Why Journalists ask Personal Questions

Top of the list of questions that throw people in media interviews are personal questions. One example of this came on BBC Radio Four’s PM programme.  Available here for a while. The interviewee is Phil Harding, a resident of Saltford, a village near Bath, and active on the Parish Council and the Saltford Environment Group. […]

Do Journalists Make Good Press Officers?

My short answer to this is: rarely I had a furious row with a neighbour over New Year because he believed categorically that the United Nations is a waste of space and it has achieved very little in the last 40 years. Having worked extensively with the UN this makes me really mad.  The world […]

The Elegant Put Down

Reporters ask stupid questions all the time. Sometimes they have to ask stupid questions because either their boss has told them to and sometimes it’s because they feel it is the question that their readership or viewership will be asking. Stupid or offensive questions are a challenge to the interviewee: an overreaction loses public sympathy […]