It’s always good to laugh and one interview on BBC’s Radio 4 Today programme this morning certainly caused me to guffaw.
It is a classic and rather funny example of scientist Sushil Atreya, a Professor with the Curiosity programme, refusing to compromise and explain the possibility of life on Mars in layman’s language – and a journalist, Sarah Montague, working her socks off to try and help him.
This interview on BBC Radio 4’s Today programme was broadcast at about 8.30 a.m. – probably one of the most valuable and influential slots (peak audience) on one of the most valuable and influential programmes in the UK. Unfortunately the scientist in question does not care about PR – his own, the university’s or the space programme’s – he is just answering questions as he would for a rather dim and uninteresting student. Everything he says is coherent and undoubtedly accurate but totally inappropriate for the audience.
I am sure he is a very nice and clever man but boy, does he need media training!
- Getting Out in Front of the Story: Bezos Case Study - February 10, 2019
- How to Dress for TV: Our Top Tips - February 5, 2019
- Want to Control a Media Interview? 8 Naive Mistakes - January 28, 2019
- Managing Emotion in a Media Interview - January 14, 2019
- Plan Your Communications: Start with the End in Mind - January 8, 2019
- Controlling the Quote in Media Interviews - December 10, 2018
- The Media Coach Formula – Path to Success - December 3, 2018
- News Management – the Brexit Deal Case Study - November 26, 2018
- 10 Tips for Handling Aggressive Interviews - November 12, 2018
- Arron Banks, Bluster and Punch – A La Trump - November 5, 2018