Posts

elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
Journalists are not clients or customers

Journalists are not clients or customers – handle with care   

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Journalists are not clients or customers and this seems to confuse…
Beast from the East

Beast from the East – Wrestling with the Comms

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The Beast from the East gave Britain a whole host of challenges…
rail passenger communication

Rail passenger communication in the dark ages

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Rail passenger communication needs to be dragged into the 21st…
crisis

Crisis management: that’s the way to do it!

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In my last blog for The Media Coach, I wrote about the importance…
Oxfam Crisis Goldring

Oxfam Crisis notes

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Oxfam is in crisis. There must be a whole book of ‘lessons’…
senior leaders

Senior leaders – get media trained before you need it

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Senior leaders are often booked into media training by PR professionals…
Latte-levy, message building

Latte-levy is my phrase of the week!

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Latte-levy was a phrase that popped up everywhere last Friday…
get the tone right

Media training: Getting the tone right

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Getting the tone right can be far from easy in a media interview.…
media interviews

Media interviews: is fear of failure leading to missed opportunities?

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Media interviews still evoke horror in many people because the…