Posts

Message building brexit shows how quotes are crafted image

Message building and the art of the quote

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Message building is an art not a science but one of the key elements…
Allsorts 23

In defence of clichés

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Clients often express horror and disgust at the idea of using…
Why we all need an elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
marketing basics ignored

The marketing basic that most serious execs ignore

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Storm Imogen is grabbing headlines in the UK this week, following…
Don’t let a name check make you sound like a robot

Don’t let a name check make you sound like a robot

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Is it ever ok for organisations to talk about themselves in the…
James Murdoch

Note to self: Remember the Power of Stories

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In Time magazine at the end of 2015 James Murdoch wrote about…
sleeping-audience

The words you think make you interesting to journalists are anything but

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When, if ever, is it acceptable to describe something as…