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Outspoken, Right-Wing, Thick-Skinned Egotists have Taken Over the News Cycle
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As a spin doctor, I teach people how to get the headlines that…
Dominic Cummings’ Lockdown Drive : Falling Foul of Fairness
Dominic Cummings’ lockdown drive may turn out to be a career-defining…
Stay Alert – A Perfectly Good Message
'Stay Alert, Control the Virus, Save Lives' is the UK government’s…
Hostage to fortune: 20 thousand deaths would be ‘a good outcome’
The phrase ‘hostage to fortune’ is an English idiom which…
Presenting online: lipstick and heels
‘I’ve got 5 minutes to air and I’ve still got two calls…
Risk Communications: COVID-19 case study
Risk communications is in my view is incredibly difficult. In…
Naming – A Misunderstood Art
Naming is very important. Name a trend, you own the trend. Name…
7 tips for appearing more authoritative as a woman
About half the women we train struggle to sound as authoritative…
Party conference speeches and the power of the pause
Party conference speeches from the party leaders are the big…
Dealing with tough and aggressive media interviews
Tough and aggressive media interviews are in evidence most days…