Posts

get the tone right

Media training: Getting the tone right

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Getting the tone right can be far from easy in a media interview.…
media interviews

Media interviews: is fear of failure leading to missed opportunities?

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Media interviews still evoke horror in many people because the…
crisis management

Crisis Management Uber style: keep quiet and cover it up

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Crisis management best practice dictates that, if the worst happens,…
hypocrisy of Blair

The hypocrisy of Blair: PR lessons from a reviled politician

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'The hypocrisy of Blair' was the headline in The Sun on Monday…
Developing Messages Big Ben

Developing messages: Are you guilty of navel-gazing?

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Journalists often accuse the PR world of 'navel-gazing' when…
3 subjects to avoid

3 subjects to avoid if you want to stay out of the headlines

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3 subjects to avoid: sexist comments, racist comments and any…
Do journalists matter

Media strategy: Do journalists matter?

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Do journalists matter in this age of social media? President…
Legs-it distraction: what women should wear

Legs-it: what should women leaders wear?

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Legs-it was the clever caption on The Daily Mail front page photo…
PR Basics

PR Basics: Don’t overpromise  

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PR basics include a rule that you don’t promise something you…
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…