hypocrisy of Blair

The hypocrisy of Blair: PR lessons from a reviled politician

‘The hypocrisy of Blair’ was the headline in The Sun on Monday this week, giving readers their weekly dose of outrage. Trevor Kavanagh, former political editor and now a columnist, wrote a stinging and vitriolic condemnation of the former Prime Minister for daring to suggest that there were ways to control immigration that might satisfy those who voted to leave the EU – and therefore mean Britain didn’t have to leave after all.

hypocrisy of Blair

Outrage

Tony Blair suggests much stricter immigration controls for EU citizens to satisfy angry UK voters: “Paradoxically, we have to respect the referendum vote to change it,” he explains. If he had sold his own children into the sex trade it’s difficult to imagine more personal and outraged coverage in some areas of the media. For example this story from the Express. 

hypocrisy of BlairBlair appears to have grown a Teflon skin, which may be why he is such a strange colour. Defending him is a mug’s game so I am not going to waste my words, although I still think he is one of the most brilliant communicators of his generation, if not of his century.

hypocrisy of Blair

Tony Blair: defending him is a mug’s game but he is still a brilliant communicator.

But it does, once again, throw the spotlight on whether it is ever possible to change your mind in public – over a major issue – and not get completely ridiculed. It seems there is, in the somewhat skewed moral code of journalists, no bigger crime than to change your mind. This is, of course, irrational on many levels and was tackled in the last century in a quote attributed to economist John Maynard Keynes :

‘When the facts change, I change my mind. What do you do, sir?’

Flip-flops and U-turns

I have written about this before two years ago (click here if you are interested) but the moral of the story is clear: you do not want to make public U-turns or flip-flops lightly because journalists will be likely to put it in a headline and suggest you are losing face, incompetent or an idiot.

If you do need to do it, it needs careful planning, crafted arguments or messages and robust answers to the obvious question of: ‘why have you changed your mind’, and ‘how often you have been wrong before’ etc. Blair, of course, had all these ready for his interviews on Sunday – plus a dose of humility, which is a good side dish in these circumstances. If you can get past any personal animosity to him, this interview on Andrew Marr on Sunday (available only until 19th October) is a good watch. No question is ever ignored but the prepared messages are always also inserted in such a way that you can’t spot the join. There is lots of careful phrasing and the usual rationale and inclusive tone. In its way it is a masterpiece.

If you need help messaging some difficult announcement, or just want to rehearse, the Media Coach team stand ready to help!

Photo of Tony Blair used under creative commons licence.

 

 

Lindsay Williams

About Lindsay Williams

Prior to founding her communications training agency, The Media Coach, Lindsay Williams worked as a journalist from 1983. She specialised in financial and business journalism since 1991. After thirteen years in the BBC with local radio, regional television, Radio 4 and Radio 5 Live, she moved to Reuters Financial Television as Deputy Programme Editor. Working freelance from 1998, she was contracted in a variety of roles including as an executive producer for Bloomberg television delivering half hour profiles of Chief Executives, as a producer with Sky Business Unit and at CNBC. She has had articles published in Sunday Business, The Business, The Times and in specialist magazines such as Companies & Finance and Impact. For the majority of her journalism career she specialised in reporting business and finance. Lindsay Williams hosts a range of bespoke communication skills courses for The Media Coach which include Media Training, Presentation Training, Crisis Media Training and Message Building.

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4 replies
  1. Robert Matthews
    Robert Matthews says:

    Takes a lot to make me watch T Blair speaking, but I did on your account, and you’re right – it was very impressive as a display of bridging and getting back to the key messages

    Reply

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