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Why do executives need media training?
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Why do executives need media training? Because they need to be…
Message building and the art of the quote
Message building is an art not a science but one of the key elements…
Why we all need an elevator pitch
I have come to the conclusion that each of us who represent our…
Shock horror: simple language reaches people
The news that a bunch of academics, have shown that Donald…
Why Britain’s pro-EU campaign is unlikely to make Emma Thompson its new spokesperson
The starting gun has been fired for the referendum on Britain’s…
The marketing basic that most serious execs ignore
Storm Imogen is grabbing headlines in the UK this week, following…
Remember to get the basics right
You’d think that being the chairman of a high-profile group…
Don’t let a name check make you sound like a robot
Is it ever ok for organisations to talk about themselves in the…
Note to self: Remember the Power of Stories
In Time magazine at the end of 2015 James Murdoch wrote about…