Posts

Why we all need an elevator pitch

Why we all need an elevator pitch

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I have come to the conclusion that each of us who represent our…
Don’t let a name check make you sound like a robot

Don’t let a name check make you sound like a robot

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Is it ever ok for organisations to talk about themselves in the…
The cost of negative bias when good news is not newsworthy

The cost of negative bias: when good news is not newsworthy

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Every now and then someone wants to hijack a media training…
Zaha Hadid picture

The P Word

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Dame Zaha Hadid is a giant in the world of architecture; the…
important of traditional media interviews

4 reasons traditional media interviews should still be part of your PR strategy

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In the digital age, should PRs still bother putting their spokespeople…
lessons learnt from hunting story

Lessons from the death of Cecil the lion

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Whilst I can’t stand hunting, I do feel sorry for Walter J.…
Paxman

Top Tips for Surviving Aggressive Interviews

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The tricks journalists use in an aggressive interview are small…
Rawls

Want to keep your skills up after media training? Watch The Wire

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A lot of clients ask me how they can keep their new skills up…