Posts

3 subjects to avoid

3 subjects to avoid if you want to stay out of the headlines

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3 subjects to avoid: sexist comments, racist comments and any…
Business writing: a 7 step plan and a few other tips

Business writing: a 7 step plan and a few other tips

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The Media Coach is often asked if we run courses for business…
Mugwumps steal news headlines

Mugwumps steal news headlines

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Mugwumps stole a lot of headlines last week. Britain’s Foreign…
jeroen dijsselbloem

The Art of the Quote: Sizzle with Care

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The art of the quote and the power of a good one is something…
PR Basics

PR Basics: Don’t overpromise  

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PR basics include a rule that you don’t promise something you…
will self image

The Wealth of Language

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Will Self is one of Britain's most idiosyncratic journalists. …
How to avoid unplanned headlines

How to avoid unplanned headlines

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How to avoid unplanned headlines: do not criticise using a metaphor,…
Why do executives need media training? Kevin Roberts

Why do executives need media training?

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Why do executives need media training? Because they need to be…
professional blog guidelines

Professional blog guidelines from a grumpy journalist

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These professional blog guidelines are provoked by a sense of…
Allsorts 23

In defence of clichés

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Clients often express horror and disgust at the idea of using…