Legs-it was the clever caption on The Daily Mail front page photo of Theresa May and Nicola Sturgeon showing a lot of leg last week. An article that prompted a great deal of coverage. As was widely noted at the time, the picture and cheeky headline received a great deal more attention than the substance of these powerful women’s frosty meeting or the issues surrounding it.
Legs-it prompted a storm of twitter protest
Legs-it PR lessons
There are a couple of PR lessons that jumped out at me from the legs-it furore.
- As ever, what you wear and how you look should be controlled to ensure it is not a distraction. No dangly earrings, no flamboyant jewelry, no crazy shoes and men should avoid hilarious ties or bright socks.
- Serious women might consider avoiding knee length skirts if they are going to be filmed or photographed sitting down. Men should avoid short socks that will show too much hairy leg between sock and trouser when sitting down.
- If you are the PR man or woman – think about controlling the shot. What is in front, what is behind and what is the angle of the cameras.