As a media trainer, I am constantly urging people to be a little more creative or adventurous with their language…for the simple reason that it will ensure journalists report the things they say. In recent days I have been looking for some new examples to prove this point and I offer five here. I am […]
All my serious reading is organised by my son, who is way more intellectual than me. I am currently enjoying Working by Robert A. Caro and have found lessons and examples that can inform our very different work in a very different century. Caro was a journalist in the late fifties and sixties working mostly […]
Top of the list of questions that throw people in media interviews are personal questions. One example of this came on BBC Radio Four’s PM programme. The interviewee is Phil Harding, a resident of Saltford, a village near Bath, and active on the Parish Council and the Saltford Environment Group. He feels housing developments are […]
My short answer to this is: rarely I had a furious row with a neighbour over New Year because he believed categorically that the United Nations is a waste of space and it has achieved very little in the last 40 years. Having worked extensively with the UN this makes me really mad. The world […]
Reporters ask stupid questions all the time. Sometimes they have to ask stupid questions because either their boss has told them to and sometimes it’s because they feel it is the question that their readership or viewership will be asking. Stupid or offensive questions are a challenge to the interviewee: an overreaction loses public sympathy […]
There are a number of well-known logical fallacies, tricks or devices used by journalists to get a better story, or a more interesting interview. If you are going to be a media spokesperson and haven’t heard the term ‘logical fallacy’ it’s worth getting to grips with its meaning. A fallacy in this context is the […]
Anyone who thinks learning to manage a media interview is a rather self-indulgent and unnecessary skill should pause and consider the pressure on Jeremy Hunt in the last couple of days. On Friday, he was apparently resigned to a quiet life on the back benches: on Saturday he was doing live TV interviews, knowing that […]
Sharing a risk assessment with the media must be one of the most frustrating PR missions there can be. You can guarantee you will not like the headline! Here are a selection of headlines prompted by the National Grid sharing it’s Winter Outlook report. Daily Mail: Britain Battles to Keep the lights on – National grid […]
Lots of people suffer some presentation nerves. Some suffer terribly. There are dozens of strategies for dealing with the stress of presenting, speaking in public or doing a media interview. Here are mine. Simple steps Rehearse aloud Research your audience as much as possible If it is a media interview, read what the journalist has […]
My 91-year-old mother was not impressed with King Charles III’s first address to the nation last Friday. ‘What was wrong with it?’ I asked ‘Not very kingly.’ ‘You mean too emotional? ‘Yes. Sentimental and emotional. That is not his job!’ My mother belongs to a dying generation where a stiff upper lip really meant something. […]