Posts

Johnson's resignation

The Short Goodbye

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Whatever you think of the political reality, and the extraordinary…
In defence of clichés feature

In Defence of Clichés

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Clients often express horror and disgust at the idea of using…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…
Not a Good Look for Someone Who Wants to be PM

Not a Good Look for Someone Who Wants to be PM

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Paul Brand pointed out on Twitter last week what was obvious…
Why are journalists so rude to PR people? Feature

Why are journalists so rude to PR people?

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This weekend I read this on LinkedIn. “Working in PR is…
Shape of Sheeran

The Shape of Sheeran

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As a multi award-winning musician, songwriter and lyricist, you’d…
Refuse to answer a question on air

How to refuse to answer a question on air

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What do you do in a media interview if you get a really uncomfortable…
weaponising history feature

Stories Leaders Tell

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Three things came together in my head this Monday morning: …

The most powerful element of any message….

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When my parents married they were dirt poor.  My father had…