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The most important media interviews this year

The Most Important Media Interviews This Year

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Anyone who thinks learning to manage a media interview is a rather…
Why there's no such thing as local media

Why There’s No Such Thing as ‘Only Local’ Media

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Before Liz Truss’ now famous series of local radio interviews…
Gotcha feature

How to cope with ‘Gotcha’ questions during media interviews

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“Gotcha!” For those of us of a certain age, it was…
Leaders Should Show Emotion

Official: Leaders Should Show Emotion (Sparingly)

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My 91-year-old mother was not impressed with King Charles III’s…
Quick-fire questions feature

Quick-Fire Questions; Long-Term Consequences

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In a series of rapid questions to Liz Truss during the Tory leadership…
Truss v. Sunak Takeaway Lessons

Truss v. Sunak: Takeaway Lessons

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Plenty of others are commenting on the political implications…
Johnson's resignation

The Short Goodbye

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Whatever you think of the political reality, and the extraordinary…
In defence of clichés feature

In Defence of Clichés

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Clients often express horror and disgust at the idea of using…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…