Posts

In defence of clichés feature

In Defence of Clichés

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Clients often express horror and disgust at the idea of using…
Easy to misspeak feature

It’s So Easy to Misspeak

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As a media trainer, one of my roles is to warn people that it…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…
media trainer's notes feature

Media Trainer’s Notes

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Rather than focus on one story this week, here is a brief comment…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…
Not a Good Look for Someone Who Wants to be PM

Not a Good Look for Someone Who Wants to be PM

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Paul Brand pointed out on Twitter last week what was obvious…
aggressive interviews feature

Ten Tips for Surviving Aggressive Interviews

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The tricks journalists use in an aggressive interview are small…
Why are journalists so rude to PR people? Feature

Why are journalists so rude to PR people?

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This weekend I read this on LinkedIn. “Working in PR is…
weaponising history feature

Stories Leaders Tell

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Three things came together in my head this Monday morning: …

How to Speak Human…

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‘Things could go crazy quickly.’ ‘That’s a world war…