Posts

How to tell a story feature

Robert Caro: 20th Century Journalism and How to Tell a Story

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All my serious reading is organised by my son, who is way more…
Leveraging localness featurre

Leveraging Localness

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As I’ve discussed before (Why There’s No Such Thing as ‘Only…
Personal Questions feature

Why Journalists ask Personal Questions

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Top of the list of questions that throw people in media interviews…
Do journalists make good press officers? feature

Do Journalists Make Good Press Officers?

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My short answer to this is: rarely I had a furious row with…
Such as what?

Such As What? The Journalists’ Question that Must be Answered

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“Such as what?”: The plea from presenters and journalists…
The elegant put down

The Elegant Put Down

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Reporters ask stupid questions all the time. Sometimes they have…
Logical Fallacies feature

How Journalists Use Logical Fallacies

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There are a number of well-known logical fallacies, tricks or…
The most important media interviews this year

The Most Important Media Interviews This Year

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Anyone who thinks learning to manage a media interview is a rather…
Why there's no such thing as local media

Why There’s No Such Thing as ‘Only Local’ Media

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Before Liz Truss’ now famous series of local radio interviews…
Gotcha feature

How to cope with ‘Gotcha’ questions during media interviews

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“Gotcha!” For those of us of a certain age, it was…