Posts

Making messages meaningful feature

Making messages meaningful – the art of getting quoted

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One of the core principles at The Media Coach is for media interviewees…
Post office feature

Second class delivery: Mr Brand vs the former Post Office Minister

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It’s easy to feel deep, genuine anger at the revelations of…
Hostage to Fortune Feature

Avoid a Hostage to Fortune Unless You Have Really Thought About It

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It is a simple but hard-to-follow rule for many leaders: avoid…
Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

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The curse of knowledge means that while every press officer understands…
answer a journalist's question feature

Why Sometimes You Cannot and Should Not Answer a Journalist’s Question

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‘I don’t want to be like one of those politicians that never…
Credibility Matters, feature

Credibility Matters to Most But Not All Interviewees

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A client alerted me to an uncomfortable interview on Radio 4's…
seven-bin policy feature

Why the Seven-Bin Policy Was Doomed From the Start

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In my view, the seven-bin policy – which we should all theoretically…
SEXI or Pyramid Communication Feature

SEXI or Pyramid Communication?

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I know which I prefer. SEXI is apparently a mnemonic device…
You but on a good day feature

How to Perform on Camera: The Berocca Way

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Working with The Media Coach and other Mediacrews clients, I…
half-hearted apology feature

A Half-Hearted Apology is a Kiss of Death

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‘The Kiss’ has dominated news headlines around the world,…