Posts

answer the question

Please Do Answer the Question in a Media Interview

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We are all used to politicians refusing to answer questions but…
Leveraging localness featurre

Leveraging Localness

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As I’ve discussed before (Why There’s No Such Thing as ‘Only…
Such as what?

Such As What? The Journalists’ Question that Must be Answered

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“Such as what?”: The plea from presenters and journalists…
The elegant put down

The Elegant Put Down

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Reporters ask stupid questions all the time. Sometimes they have…
Logical Fallacies feature

How Journalists Use Logical Fallacies

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There are a number of well-known logical fallacies, tricks or…
The eyes have it feature

The Eyes Have It: Where to Look in Media Interviews and Presentations

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Whether you are being interviewed on camera, giving a presentation…
The most important media interviews this year

The Most Important Media Interviews This Year

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Anyone who thinks learning to manage a media interview is a rather…
Communicate Risk Feature

Don’t Trust Journalists to Communicate Risk

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Sharing a risk assessment with the media must be one of the most…
Quick-fire questions feature

Quick-Fire Questions; Long-Term Consequences

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In a series of rapid questions to Liz Truss during the Tory leadership…
What PR People Will Do For You feature

What PR People Will Do For You and Why You Should Listen

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As a senior leader, your PR team may feel like another species.…