Posts

dont like the sound of your own voice feature

Don’t Like the Sound of Your Own Voice: You Are Not Alone.

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Why is it that we cringe when we hear a recording of ourselves? It’s…
Mick Lynch Feature

The Mick Lynch Style: Not Recommended

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Mick Lynch, leader of the RMT, has emerged as one of the most…
In defence of clichés feature

In Defence of Clichés

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Clients often express horror and disgust at the idea of using…
Easy to misspeak feature

It’s So Easy to Misspeak

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As a media trainer, one of my roles is to warn people that it…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…
media trainer's notes feature

Media Trainer’s Notes

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Rather than focus on one story this week, here is a brief comment…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…
hypothetical questions feature

Handling Hypotheticals

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Hypothetical questions seem to be loved by media interviewers…
Not a Good Look for Someone Who Wants to be PM

Not a Good Look for Someone Who Wants to be PM

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Paul Brand pointed out on Twitter last week what was obvious…
aggressive interviews feature

Ten Tips for Surviving Aggressive Interviews

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The tricks journalists use in an aggressive interview are small…