Posts

Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

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Here’s a little secret. There’s a technique that journalists…
media trainer's notes feature

Media Trainer’s Notes

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Rather than focus on one story this week, here is a brief comment…

The Power of the Specific

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“On the evening of Feb 21, 2022, three days before Russian…
hypothetical questions feature

Handling Hypotheticals

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Hypothetical questions seem to be loved by media interviewers…
Not a Good Look for Someone Who Wants to be PM

Not a Good Look for Someone Who Wants to be PM

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Paul Brand pointed out on Twitter last week what was obvious…
aggressive interviews feature

Ten Tips for Surviving Aggressive Interviews

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The tricks journalists use in an aggressive interview are small…
rehearse aloud

The One Simple Thing Most Presenters Don’t Do and Why You Should

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There is a simple, time efficient practise that will massively…
Why are journalists so rude to PR people? Feature

Why are journalists so rude to PR people?

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This weekend I read this on LinkedIn. “Working in PR is…
Shape of Sheeran

The Shape of Sheeran

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As a multi award-winning musician, songwriter and lyricist, you’d…
Refuse to answer a question on air

How to refuse to answer a question on air

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What do you do in a media interview if you get a really uncomfortable…