Posts

Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

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The curse of knowledge means that while every press officer understands…

Latest Gaffe: Another Hot-Mic Incident

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James Cleverly last week added his name to a long list of senior…
answer a journalist's question feature

Why Sometimes You Cannot and Should Not Answer a Journalist’s Question

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‘I don’t want to be like one of those politicians that never…
Show Me the Numbers

Show Me the Numbers

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One of the key components of preparing a presentation, or messages…
Credibility Matters, feature

Credibility Matters to Most But Not All Interviewees

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A client alerted me to an uncomfortable interview on Radio 4's…
seven-bin policy feature

Why the Seven-Bin Policy Was Doomed From the Start

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In my view, the seven-bin policy – which we should all theoretically…
SEXI or Pyramid Communication Feature

SEXI or Pyramid Communication?

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I know which I prefer. SEXI is apparently a mnemonic device…
You but on a good day feature

How to Perform on Camera: The Berocca Way

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Working with The Media Coach and other Mediacrews clients, I…
Merope Mills

Merope Mills: A Brilliant Interviewee with a Terrible Story

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A moving account of the death of a 13-year-old in an NHS hospital…
half-hearted apology feature

A Half-Hearted Apology is a Kiss of Death

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‘The Kiss’ has dominated news headlines around the world,…