Posts

Hostage to Fortune Feature

Avoid a Hostage to Fortune Unless You Have Really Thought About It

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It is a simple but hard-to-follow rule for many leaders: avoid…
Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

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The curse of knowledge means that while every press officer understands…

Latest Gaffe: Another Hot-Mic Incident

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James Cleverly last week added his name to a long list of senior…
answer a journalist's question feature

Why Sometimes You Cannot and Should Not Answer a Journalist’s Question

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‘I don’t want to be like one of those politicians that never…
Chat Show Host Feature

Prime Minister as Chat Show Host: The Sunak Musk interview

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I watched this interview with a huge sense of cynicism. I almost…
Christine Lagarde Feature

Lunch with Lagarde: the Art of the Profile Interview

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I love a profile interview and this week's Lunch with the FT…
Show Me the Numbers

Show Me the Numbers

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One of the key components of preparing a presentation, or messages…
Credibility Matters, feature

Credibility Matters to Most But Not All Interviewees

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A client alerted me to an uncomfortable interview on Radio 4's…
seven-bin policy feature

Why the Seven-Bin Policy Was Doomed From the Start

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In my view, the seven-bin policy – which we should all theoretically…
SEXI or Pyramid Communication Feature

SEXI or Pyramid Communication?

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I know which I prefer. SEXI is apparently a mnemonic device…