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Think Twice Before you Declare a Crisis
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Last Wednesday, Prime Minister Rishi Sunak held a shock press…

The Most Powerful Spokespeople Have a Story Behind Them
The dignity and pain of Yulia Navalnaya, widow of Russian opposition…

Managing Questions, Managing News
Aggressive questioning rarely comes more dramatically than was…

Making messages meaningful – the art of getting quoted
One of the core principles at The Media Coach is for media interviewees…

Second class delivery: Mr Brand vs the former Post Office Minister
It’s easy to feel deep, genuine anger at the revelations of…

Avoid a Hostage to Fortune Unless You Have Really Thought About It
It is a simple but hard-to-follow rule for many leaders: avoid…

The Many Types of Media Interviews, and How Training Helps
The curse of knowledge means that while every press officer understands…

Latest Gaffe: Another Hot-Mic Incident
James Cleverly last week added his name to a long list of senior…

Why Sometimes You Cannot and Should Not Answer a Journalist’s Question
‘I don’t want to be like one of those politicians that never…