Posts

What Should I Do With My Hands?

What Should I Do With My Hands?

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One of the most common questions we’re asked — whether in…
Laura Kuenssberg feature

My Verdict on the PM’s Kuenssberg Interview

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Keir Starmer’s interview with Laura Kuenssberg on Sunday was…
How to Handle a Loaded Question

Actor Ayo Edebiri Shows How to Handle a Loaded Question

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An exchange at the Venice Film Festival has been circulating…
managing questions managing news feature

Managing Questions, Managing News

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Aggressive questioning rarely comes more dramatically than was…
Media Interviews Feature

The Many Types of Media Interviews, and How Training Helps

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The curse of knowledge means that while every press officer understands…
Merope Mills

Merope Mills: A Brilliant Interviewee with a Terrible Story

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A moving account of the death of a 13-year-old in an NHS hospital…
New Press Conference Playbook?

Have you Spotted the New Press Conference Playbook?

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Playing with one of the generative AI apps last week I put in:…
Media Interview feature

First Media Interview for a While? Our Basic Checklist

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‘I have been media trained but it was a long time ago. The…
doorstepping

Doorstepping and How Not To Do It

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Dealing with ‘doorstepping’ is difficult. But giving a…
Isabel Oakeshott Feature

Isabel Oakeshott, a Divisive but Impressive Interviewee

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The publication in The Telegraph last week, of a series of stories…