How should I dress for TV? is a question we are regularly asked, so this week we are repeating one of our best performing posts of all time.
As media trainers, we think what you are wearing is one of the least important things to worry about if you are doing a TV interview. But we aim to provide the information our clients want. So here are our ‘how to dress for TV top tips’. [This post is dealing with advice for women but we have also posted advice for men, which can be found here.]
How to Dress for TV: Normal Business Wear
- As an overarching principle, start with ‘normal business wear’. We are not talking here about dressing as a TV presenter or as a celebrity (they do not need our advice). But if you are being interviewed as a representative of an organisation wear something that would be appropriate if you were going into the office. This will clearly be different if you work for a tech company where jeans and a black polo may be the norm, compared to running a bank where you will be suited and booted every day. If you work for an NGO you will likely wear different clothes than someone running a funky design company. Whatever you would wear for work will probably work if you are being interviewed on TV.
- Women need make-up. I remember seriously offending someone from a very politically correct NGO by saying this but I stick to my view: it is a bad idea to go in front of the camera without make-up. Firstly, it is important to understand that TV lights are harsh and will be unflattering. Secondly, almost every other woman on the programme will be wearing lots of make-up and you will look odd if you don’t. Clearly, there are exceptions; if you are reporting on saving lives in a war zone there are more important things to worry about. Orla Guerin MBE is a BBC journalist who reports regularly from the Middle East and is a legend in her own lunchtime. I don’t know for a fact that she never wears make-up but it certainly doesn’t look as if she does. But I totally make allowances as a viewer as she is usually wearing a flak jacket and interviewing distraught relatives of recent victims of some atrocity or other – and absolutely clearly has other things to worry about. But if she was in the studio doing an interview I am sure she would wear make-up and so should you.
- This does beg the question what sort of make-up? My topline advice is a good foundation and take steps to make your eyes stand out. Use blusher if you need it and normally wear it while lipstick is optional.
How to Dress for TV: Jacket and T-shirt
- For most of our clients, the ‘safe’ outfit for a woman interviewee is a jacket and T-shirt or jacket and shift dress. The T-shirt should not be too low on the neckline – any cleavage is distracting so you may choose to avoid showing it. Similarly not too high on the neckline: polo necks are very rarely seen on TV for good reason. They are too hot for a studio environment. Most female newsreaders stick to the jacket and T-shirt formula and it is a very safe one.
- Having a jacket also gives somewhere to clip on the microphone and saves any embarrassing need for wires up under a dress or pulling a delicate top out of shape.
How to Dress for TV: Avoid Scarves
- Avoid scarves and overly large jewellery. I would advise trying to keep a clean ‘unfussy’ image and amazing jewellery will again only distract from your message. Dangly earrings are to be avoided as they will move and again distract from what you are saying.
- The vast majority of TV interviewees are shot from the midriff upwards, something that is called a mid-shot. However, unless you absolutely know that is how the interview will be shot you may want to give some thought to the bottom half! Crucially, if there is even a remote possibility that you are going to be on a low settee – do not wear a short skirt. If you do you will surely spend the whole interview tugging at the hem at and worse being distracted by the amount of leg on show.
How to Dress for TV: What Colour?
- People often ask ‘what colours can I or should I wear?’ The truth is it makes very little difference these days so long as you don’t wear checks. 20 years ago camera technology struggled to cope with black, white, bright red etc. Today, black and white are best avoided if possible but only because they can be unflattering in harsh light. Softer colours are more flattering. However, one important rule remains; don’t wear high contrast checks. If you do the picture will ‘strobe’ making it look as though you have recently been standing in a nuclear bunker. While this is not a crime, it is distracting.
- Hair off the face. If you have long hair consider tying it back. Viewers need to see both your eyes to trust you. Also, there is nothing more irritating than someone constantly flicking their hair back off their face.
- Finally, where you look during the interview is much more important than what you wear. Hold the eye line with the interviewer as much as possible unless you are doing a ‘down the line’ in which case you will need to stare down the lens of the camera.
If you want to prepare for a television or radio interview why not book a session with us in a studio. We can provide a realistic run-through and you can watch and critique your own performance as well as enjoying expert coaching. That all means you are much more likely to get it right on the day.
- Another Misspeak: Strachan Reminds us that Stream of Consciousness is Dangerous in a Media Interview - April 8, 2019
- Is your Message Boring but Important? Important but Complicated? - April 2, 2019
- Jacinda Ardern: Political Leader with a Strong Compass - March 25, 2019
- Fake Outrage – Simples! - March 4, 2019
- Olivia Colman Snivels in Front of 30m TV Audience - February 26, 2019
- Getting Out in Front of the Story: Bezos Case Study - February 10, 2019
- How to Dress for TV: Our Top Tips - February 5, 2019
- Want to Control a Media Interview? 8 Naive Mistakes - January 28, 2019
- Managing Emotion in a Media Interview - January 14, 2019
- Plan Your Communications: Start with the End in Mind - January 8, 2019