Posts

Mick Lynch Feature

The Mick Lynch Style: Not Recommended

/
1 Comment
Mick Lynch, leader of the RMT, has emerged as one of the most…
In defence of clichés feature

In Defence of Clichés

/
0 Comments
Clients often express horror and disgust at the idea of using…
Easy to misspeak feature

It’s So Easy to Misspeak

/
1 Comment
As a media trainer, one of my roles is to warn people that it…
Go figure

Go Figure: The Art of Not Revealing a Number When You Don’t Want To

/
0 Comments
Here’s a little secret. There’s a technique that journalists…

The Power of the Specific

/
1 Comment
“On the evening of Feb 21, 2022, three days before Russian…
hypothetical questions feature

Handling Hypotheticals

/
1 Comment
Hypothetical questions seem to be loved by media interviewers…
aggressive interviews feature

Ten Tips for Surviving Aggressive Interviews

/
2 Comments
The tricks journalists use in an aggressive interview are small…
Tom Swarbrick feature in media interviews

In media interviews, when you don’t want to be drawn, don’t draw!

/
0 Comments
Interviewers often receive a lot of stick about using unfair…