Entries by Eric Dixon

Not answering the question is not the way to do it

Not answering the question in a media interview is never a good idea and can always be spotted a mile off. Delegates arriving through the doors of The Media Coach are sometimes under the impression that we are there to teach them how to avoid answering questions they find difficult or awkward to answer. The […]

Crisis management: that’s the way to do it!

In my last blog for The Media Coach, I wrote about the importance of facing the media during times of crisis. In that article, I credited former UKIP leader Henry Bolton for agreeing to take part in interviews with journalists after the revelation of racist texts made by his new girlfriend but criticised his lack […]

Political gaffes: Don’t show your briefs

Don’t show your briefs, Jeremy! The Health Secretary’s recent gaffe highlights the importance of preparing briefing documents but not sharing them with the world! What is it with Government ministers and briefing papers? Why is it on the (often short) walk between Number 10 and ministerial car, or Government department and meeting venue, they let the […]

Crisis Comms: How to say sorry

Crisis Comms should include a basic tenet: know when to say sorry. “Sorry seems to be the hardest word” sang Elton John back in 1976. And in the world of corporate relations, it would appear to be something company bosses still struggle to say, even when reacting to an obvious and recognised mistake. Crisis Comms: […]

Media Training basics: don’t shoot the messenger

Media training basics include understanding that interviews with journalists are an opportunity rather than a threat. Sure, there are potential pitfalls and problems that you might encounter in the course of the conversation, but the key point to realise is that you have been selected as an opinion leader, with a chance to influence what […]

Media training basic: don’t storm out

Interview storm out is not good.  There are no two ways about it. What people remember is the storm out and not the issue of the protest. A trained TV interviewee knows that nothing is worth the negative publicity. In 1982 it was BBC interviewer Robin Day and Secretary of State for Defence John Nott. […]

Remember to get the basics right

You’d think that being the chairman of a high-profile group campaigning for Britain to stay in Europe would at least require you to remember the name of the organisation concerned. You’d think. But as Lord Rose, chairman of the ‘Britain Stronger in Europe’ group discovered in an interview with Sky News, even such obvious details […]

Farage reminds us the ‘frame’ of an argument is crucial

Much of our work with clients focuses on building key messages and developing the techniques to say them powerfully, along with presenting the evidence to make sure they are clear, credible and memorable. However, we also concentrate on the use of language – not only getting rid of jargon, but also demonstrating how it can […]

Know your numbers

This week the Green Party’s leader Natalie Bennett discovered that knowing your numbers is an essential part of interview preparation, especially if it is a live television or radio interview. She appeared on talk station LBC, where Breakfast presenter Nick Ferrari quite reasonably asked her how her party would fund the building of 500,000 new council […]