Posts

Learn to be Quotable

Learn to be Quotable and You Will Control the Headlines

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As a media trainer, I am constantly urging people to be a little…
How to tell a story feature

Robert Caro: 20th Century Journalism and How to Tell a Story

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All my serious reading is organised by my son, who is way more…
Leveraging localness featurre

Leveraging Localness

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As I’ve discussed before (Why There’s No Such Thing as ‘Only…
Personal Questions feature

Why Journalists ask Personal Questions

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Top of the list of questions that throw people in media interviews…
Do journalists make good press officers? feature

Do Journalists Make Good Press Officers?

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My short answer to this is: rarely I had a furious row with…
The elegant put down

The Elegant Put Down

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Reporters ask stupid questions all the time. Sometimes they have…
Logical Fallacies feature

How Journalists Use Logical Fallacies

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There are a number of well-known logical fallacies, tricks or…
The eyes have it feature

The Eyes Have It: Where to Look in Media Interviews and Presentations

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Whether you are being interviewed on camera, giving a presentation…
The most important media interviews this year

The Most Important Media Interviews This Year

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Anyone who thinks learning to manage a media interview is a rather…
Communicate Risk Feature

Don’t Trust Journalists to Communicate Risk

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Sharing a risk assessment with the media must be one of the most…