Shooting video for the web in-house is increasingly part of ‘business as usual’ for all sorts of organisations that need a professional, engaging online presence. Technology means that simple videos don’t need a professional cameraman. However, a little knowledge can go a long way to give a more professional feel to your films.
The Challenge: Make Videos Visually Interesting
When moving pictures were first invented there was only one shot – a wide shot showing moving images from a park, a busy street (full of horse-drawn carriages and men in top hats) or even a steam train bearing down on the camera lens – and this was enough to keep people interested. But pretty soon that novelty wore off and we discovered that to begin to tell a story in film you actually needed other shots to draw in the audience. Shots like the close-up and tracking (or dolly) shots were invented and filmmakers realised that editing these shots together was the key to creating a compelling story. But even using all these techniques, when we sit down to watch classic black and white movies from the 1920s and 30s, they still appear to us rather slow-moving and dull.
A Second Challenge: We are all Film Literate
Shooting video for the web provides another challenge: We all consume a lot of filmed material. From an early age, we are learning what good, even amazing, visual story-telling looks like. We now expect things to move along at a much quicker pace, just in case the audience should lose attention. For example, in this one minute video, I’ve used 17 different shots, giving an average shot length of 3.5 seconds.
Two Cameras Can Give a Lot of Visual Interest
If you have the luxury of two cameras, it can be useful to film the interview from two different angles and then cut between them during the edit. Even when shooting video for the web, you could carefully repeat the interview. In professional television, the same thing may be filmed many times from different angles, and five or more versions cut together to create a clean and believable version of reality.
Just a few cutaways, some bold graphics and an up-tempo music track and modern videos have gone from seemingly simple shoots to something with much more pace and sophistication. It all takes a bit of planning and creativity but it is possible to make what is, in essence, a simple talking-head type video, into something that really stands out.
Shooting Video for the Web: Want to Learn How to Make Great Little Films?
If you or someone in your team would like to be taught to create videos with style, why not give us a call. I run bespoke one or two-day ‘shooting video for the web’ courses under The Media Coach brand. We can together practise a wide range of professional techniques that will take your inhouse filming to the next level. Call +44 (0)20 7099 2212 in the first instance to discuss exactly what you need.