Fake Outrage – Simples!

Fake outrage has had a great outing in the last week. The Prime Minister, Theresa May, sparked masses of column inches when she quoted the annoying Meerkat on the ‘compare the market.com’ adverts – by using the word ‘Simples’ in the House of Commons. [I’ve posted here previously about fake outrage].

Fake Outrage Image

The Meerkat’s favourite catchphrase was used by the PM in the House of Commons.

Fake Outrage in the Headlines

Apparently, this was a ‘misguided lunge at cultural relevance’ according to Michael Deacon in the Telegraph.

According to the Daily Mail it was ‘embarrassing’.

Huffington Post went for ‘bizarre’.

The Maybot

Theresa May is a terrible public speaker and she deserves the ‘Maybot’ tag. But really. Why does the fact that she used a made-up word, currently in common parlance, worthy of any coverage at all, never mind all this fake outrage? If anyone else had used it (Ken Clarke, John Macdonald, Amber Rudd) I doubt it would have been mentioned except on BBC Radio 4’s dreary Yesterday in Parliament.

Of course, it now seems she was persuaded to use the phrase by an aide, Seema Kennedy who had a bet on it with Simon Hoare MP. Bullshit Bingo, as it is called in several places I have worked, is a common little game that wordsmiths play: there is a small reward for the first person to get a particular – often unusual, bizarre or specific – phrase into a report or a speech or a broadcast. Journalists play this game all the time!

 Bullshit Bingo

This is a bit embarrassing for the Prime Minister, especially as she was probably unaware of the Bullshit Bingo bet. It makes her look gullible. Having said that, it is surely not worth comment that someone who is doing an almost impossible job and talking publicly about it every day, has people around her who suggest particular lines or phrases.

Using a phrase from popular culture is really not a crime. Nor do I understand why it can be characterised as ‘a misguided lunge at cultural relevance’. In many ways being colloquial is a good idea. It makes your speech less boring. And let’s face it, important though Brexit is, right now we are all pretty bored with the minutiae of the arguments around it.

Journalists manufacture fake outrage to entertain us all. They also pretend or imply that everyone else feels the outrage. There are many things that prompt outrage in me but ‘Simples’ is simply not one of them.

 

 

 

Lindsay Williams

About Lindsay Williams

Prior to founding her communications training agency, The Media Coach, Lindsay Williams worked as a journalist from 1983. She specialised in financial and business journalism since 1991. After thirteen years in the BBC with local radio, regional television, Radio 4 and Radio 5 Live, she moved to Reuters Financial Television as Deputy Programme Editor. Working freelance from 1998, she was contracted in a variety of roles including as an executive producer for Bloomberg television delivering half hour profiles of Chief Executives, as a producer with Sky Business Unit and at CNBC. She has had articles published in Sunday Business, The Business, The Times and in specialist magazines such as Companies & Finance and Impact. For the majority of her journalism career she specialised in reporting business and finance. Lindsay Williams hosts a range of bespoke communication skills courses for The Media Coach which include Media Training, Presentation Training, Crisis Media Training and Message Building.

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